How "COLOURS" Affect In Communication. (Organizational Business Communication)

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Information about How "COLOURS" Affect In Communication. (Organizational Business...

Published on January 28, 2016

Author: FarhanBadar1


1.  Visual communication is the communication of ideas through the visual display of information. It includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources.  Colour is the element of art that is produced when light striking an object, is reflected back to the eye. Colour association is a very important factor in Visual Communication. Colours add stunning meaning to communication as it gives strength to the Visual Message, conveys rapid impression that can be understood longer.

2.  There are 4 psychological primary colours; Red Blue Yellow Green They relate respectively to the body, the mind, and the emotions.  This sort of psyche found naturally since we are born. We are attracted towards the same colour which we have selected in our childhood and it stays with us throughout our life.  Research into psychological effects of colour has shown that it truly has an impact on our lives.

3.  Different Colours can be used effectively to Visually Communicate with different consumers. A market place, where colour is a vital key in communicating positive, negative, attractive and ugly image of a product.  Your target market is the people or businesses you are aiming to sell your products or services to; it is therefore important that you understand the colors that will attract your specific market.  By choosing right colour for your product you can increase your sales.

4. RED: Love, Excitement, Energy, Sincerity, Strength, Alertness, Danger, Fast, Increase Appetite. YELLOW: Brightness, Confidence, Hope, Warmth, Youth, Imagination, Caution, Grab Attention, Ensures Quality, Refresh, Hunger. BLUE: Integrity, Socialize, Reliable, Dependable, Trust, Freedom, Peace, Honesty. GREEN: Cleanliness, Freshness, Friendly Environment, Life, Growth, Healing, Relaxation, New Beginnings, Nature. BLACK: Intelligence, Authority, Luxury, Mystery, Evil, Death.

5.  The RED colour easily attract attention of consumer suffering from appetite.  The YELLOW colour easily grabs attention of consumer who emphasize on quality, warmth & joy.

6.  As we already discussed that Color is an important tool for communication which also works for co-working spaces. It can encourage, calm, or depress workers. Color and decor play important functions in creating an environment conducive to work, but also conducive to communication, creativity and positive thinking.


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