How Can Social Media Fit Into My Daily Life?

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Information about How Can Social Media Fit Into My Daily Life?
Self Improvement

Published on November 22, 2009

Author: bdotson

Source: slideshare.net

Description

A brief presentation on the tools WebMedley uses to manage social media and example ad campaigns.

How Do I Integrate Social Media In My Daily Life? Whether In House Agency or Outsourcing, How Does it Work?



You’ve learned What social media is and is not Major networks Why it’s important

Who is Bill? KY born and educated Taught English in Japan Companies Started & sold a small tech company WebMedley – purchased last year and growing – web design, hosting, advertising, and social media FanStream – sports-related iPhone application Teaching Technology & Speaking



Topics & Reasons to Use Customer Service Announcements & News Research Marketing & Promotions Sales Networking

Relax… Most people still have not caught on 80% of Twitter interaction is outside Twitter.com Outlook plug-ins Salesforce.com built it in One creator: Ten consumers

Initial Advice Don’t assume anything Deliver the messages you want in the medium they want it Secure your name/brand Set-up monitoring alerts Set-up a unified name for the company Full Profiles for key execs Clean up your database of contacts







What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects

Alerts & News Gist – http://www.gist.com Spokeo – http://www.spokeo.com Google Alerts – http://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights











Negative Comments Acknowledge quickly Refer to your site with facts Be human

Integration with Your Daily Life Carve out time in your schedule It really is easy



Develop a Strategy Goals Measurement – on and offline Take time to listen and observe – 1-2 months max.

Develop a Publishing Schedule Timeframe Who What Goal & How to Measure Prep time Automate & Add Reminders

Posting Tools Mobile apps Hootsuite Tweetdeck Bit.ly Keepass Google Analytics



Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt

Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers and newsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200

Example Campaign Metrics & Results Fans: 100  333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before





Timeframe What should I expect?

Pricing – Hard & Soft Software Services Advertising Risk Inaction

Social Media Newsletter Launch Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com

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