Published on November 22, 2009
How Do I Integrate Social Media In My Daily Life?
Whether In House Agency or Outsourcing, How Does it Work?
You’ve learned What social media is and is not Major networks Why it’s important
Who is Bill? KY born and educated Taught English in Japan Companies Started & sold a small tech company WebMedley – purchased last year and growing – web design, hosting, advertising, and social media FanStream – sports-related iPhone application Teaching Technology & Speaking
Topics & Reasons to Use Customer Service Announcements & News Research Marketing & Promotions Sales Networking
Relax… Most people still have not caught on 80% of Twitter interaction is outside Twitter.com Outlook plug-ins Salesforce.com built it in One creator: Ten consumers
Initial Advice Don’t assume anything Deliver the messages you want in the medium they want it Secure your name/brand Set-up monitoring alerts Set-up a unified name for the company Full Profiles for key execs Clean up your database of contacts
What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects
Alerts & News Gist – http://www.gist.com Spokeo – http://www.spokeo.com Google Alerts – http://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights
Negative Comments Acknowledge quickly Refer to your site with facts Be human
Integration with Your Daily Life Carve out time in your schedule It really is easy
Develop a Strategy Goals Measurement – on and offline Take time to listen and observe – 1-2 months max.
Develop a Publishing Schedule Timeframe Who What Goal & How to Measure Prep time Automate & Add Reminders
Posting Tools Mobile apps Hootsuite Tweetdeck Bit.ly Keepass Google Analytics
Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt
Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers and newsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200
Example Campaign Metrics & Results Fans: 100 333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before
Timeframe What should I expect?
Pricing – Hard & Soft Software Services Advertising Risk Inaction
Social Media Newsletter Launch Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 email@example.com
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