How can innovation change brands and drive your business and communication forward

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Business & Mgmt

Published on November 14, 2008

Author: ronnestam



A presentation I held on innovation on the 13th of November 2008.

Innovation Johannesbergs Slott 2008 11 13

Business development by thinking different Innovative Communication from Sweden with Love

google keyword “johan ronnestam”

Main Entry: in·no·va·tion Pronunciation: ˌi-nə-ˈvā-shən Function: noun Date: 15th century 1 : the introduction of something new 2 : a new idea, method, or device : novelty

[ ] Innovation is the profitable implementation of ideas

[ Innovations are hard to predict ]

Innovations are groundbreaking yet often simple consumer-value-and-secures-my-future-relation-with-my-kids/

Innovations communicate brands

Innovations introduce new thinking camera-3g-social-networks-live-tagging/

Innovations are fun

Often based on partnerships

But before someone comes up with them, they sound stupid

but even stupid ideas spread fast

and a lot of them filter information

and present them in a new way hans_rosling_shows_the_best_stats_you_ve_ever_seen.html

So, how do we pursue innovation?

How do we plant the seeds of innovation?

Transformal thinking Strategic thinking Creative thinking

3 types of innovations

Revolutionaryinnovation Evolutionary innovation Efficency innovation

Efficency innovation Evolutionary innovation Revolutionary innovation

4 strategies

• Inventive - First to market • Adaptive - Second but best • Economy - Low cost producers • Technology - Creative use of existing technologoies

1. Inventive First to market

2. Adaptive Second but best

3. Economy Low cost producers

4. Technology Creative use of existing technology

6 trends that will have an impact on your offer



Open source


Cloud computing

Social networking

Act React

Your future clients?

Class of 96´

They got the digital gear

Your customers are intelligent

your products steal their time we have to give something back!

Everything communicates!

...all the way!

How to get moving?

Involve your clients

Think like a risk capitalist

Develop products differently

This is where we want to be ...we end up here Insight

A new release every 30 minutes

Old model of product development Big idea, big strategy & a lot of time adapt measure Product test with Campaign Another big Big strategy strategy consumers Sales etc. focus groups Launch © David Armano - Logic + Emotion,

The new model of product development Micro launches, insight, iterations modify go on! plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge try something iterative development different © David Armano - Logic + Emotion,

9 STEPS (to get moving)

1.Understanding 1. Gathering information 2. Clarifying the real problem 3. Setting Innovation goalposts 2.Imagination 4. Seeking stimuli 5. Uncovering insights 6. Identifying ideas 3.Action 7. Developing the innovation roadmap 8. Gaining commitment 9. Implementing the innovation roadmap


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