Published on November 14, 2008
Innovation Johannesbergs Slott 2008 11 13
Business development by thinking different ronnestam.com Innovative Communication from Sweden with Love
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Main Entry: in·no·va·tion Pronunciation: ˌi-nə-ˈvā-shən Function: noun Date: 15th century 1 : the introduction of something new 2 : a new idea, method, or device : novelty
[ ] Innovation is the profitable implementation of ideas
[ Innovations are hard to predict ]
Innovations are groundbreaking yet often simple
Innovations communicate brands
Innovations introduce new thinking
Innovations are fun
Often based on partnerships
But before someone comes up with them, they sound stupid
but even stupid ideas spread fast
and a lot of them filter information
and present them in a new way
So, how do we pursue innovation?
How do we plant the seeds of innovation?
Transformal thinking Strategic thinking Creative thinking
3 types of innovations
Revolutionaryinnovation Evolutionary innovation Efficency innovation
Efficency innovation Evolutionary innovation Revolutionary innovation
• Inventive - First to market • Adaptive - Second but best • Economy - Low cost producers • Technology - Creative use of existing technologoies
1. Inventive First to market
2. Adaptive Second but best
3. Economy Low cost producers
4. Technology Creative use of existing technology
6 trends that will have an impact on your offer
Your future clients?
Class of 96´
They got the digital gear
Your customers are intelligent
your products steal their time
...so we have to give something back!
...all the way!
How to get moving?
Involve your clients
Think like a risk capitalist
Develop products differently
This is where we want to be ...we end up here Insight
A new release every 30 minutes
Old model of product development Big idea, big strategy & a lot of time adapt measure Product test with Campaign Another big Big strategy strategy consumers Sales etc. focus groups Launch © David Armano - Logic + Emotion,
The new model of product development Micro launches, insight, iterations modify go on! plan insight build launch insight small strategy measure modify small strategi Iterative development plan build launch measure Knowledge Small strategy Knowledge try something iterative development different © David Armano - Logic + Emotion,
9 STEPS (to get moving)
1.Understanding 1. Gathering information 2. Clarifying the real problem 3. Setting Innovation goalposts 2.Imagination 4. Seeking stimuli 5. Uncovering insights 6. Identifying ideas 3.Action 7. Developing the innovation roadmap 8. Gaining commitment 9. Implementing the innovation roadmap
How to drive innovation and business ... you want to drive and the way you need to organize to effect change. Innovation can manifest ...
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New & Improved White ... 10 Things That Really Drive Innovation: 1) The individual: You can ask “an ... just a simple “product,” can change the way ...
Learn how Connect + Develop works ... this site can help you submit your innovation for review ... Connecting with P&G allows your business to tap ...
... whose charter is to create new brands and business models. ... business, and innovation ... a core business is rich with capabilities that can support ...
The three areas where business model change can drive innovation are: ... several brands of toothpaste ... The Wharton Business Plan Competition: Can You ...
Disney Institute Business Excellence Course ... brand and innovation—are the keys to ... and you can save on the non–discounted rate ...
Leaders eager to drive change ... focus on taking an inventory of where your business stands, so you can ... Decide how you can harness them moving forward.
A Framework for Strategic Innovation ... specifically!designed!to!drive!innovation.!!! ... in!terms!of!operational,!structuraland!business!process!change.