How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta

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Information about How Can I Be Social? Stop Killing Social Media! #kuluttajanvalta
Business & Mgmt

Published on March 6, 2014

Author: gheijkoop

Source: slideshare.net

Description

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop

Keynote session Kaupan Liitto Conference:
How Can I Be Social? Stop Killing Social Media!

Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS)
Location: Finlandia Hall, Helsinki, Finland
Date: 05 Mar 2014, 15:25 - 16:10

Description:
Theme of the day was 'the power of consumers'. The CEO's, Sales and marketing directors of the top 150 companies in Finland were invited. This session closed the day and put the participants into motion. Best summarized as:
1 x guy from Holland wearing
2 x red sneakers offering
3 x reasons to be social
4 x ways to 'wow' your customers and
5 x L's to stay relevant online.


Order a copy of the e-book right here:
https://gumroad.com/l/HCIBS

Better than a teenage kid at Social Media before your next event!

- the right attitude

- super hashtags

- like-able content

- simple checklists

Written for eventplanners, usefull for anyone interested in getting better at Social Media.

How Can I Be Social? Stop killing Social Media!

“Have you been active with #kuluttajanvalta on Social Media?”

Twitter: @GHeijkoop Facebook: /HCIBS Photos, Feedback and Findings

story

Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action

Where do you stand?

“I am doing pretty well on Social Media” Disagree Agree

“I am doing pretty 1. Why are you standing where you are standing? well onneed to move further to the right? Social Media” 2. What would you Disagree Agree

why

Why should you be social? 1. Consumers are the boss 2. … 3. …

300 x 300 = 90.000

Why should you be social? 1. Consumers are the boss 2. Consumers are connected 3. …

change …

Facebook users decrease in Finland: 2.3 million Facebook subscribers in Dec ‘13 43.5% penetration rate of all Internet users -4.5% decrease in last 6 months

Why should you be social? 1. Consumers are the boss 2. Consumers are connected 3. Consumers are turning away

how

AIDA still exists… Attention Interest Desire Action Share

4 ways to ‘wow’ your customers Service Speed

4 ways to ‘wow’ your customers Service Speed Surprise Sorry

Video link: http://bit.ly/KLMSurpriseVideo How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

what

Facilitate!

what else … #SiteGlobal @GHeijkoop

Learn Love Laugh Location

Social ME-dia

Learn Love Laugh Location

Learn Love Laugh Location How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Listening: You have one mouth and two ears; and there is a reason for that!

wrap-up

#reflection apply to your own situation

Before we go …

Save €4,99 on e-book: send an e-mail now to gerrit@hcibs.com you will receive link for a free download

Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @GHeijkoop #kuluttajanvalta Facebook: /HCIBS E-mail: Gerrit@hcibs.com

How Can I Be Social? Stop killing Social Media!

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