Published on March 7, 2014
How can charities use Storify?
What is Storify?
A social networking tool that allows you to curate content from Twitter, Facebook, Instagram and other social platforms.
Why is Storify useful? • Pull all elements of a particular story together around a specific campaign, an event or a hashtag. • Share other people’s views and opinions as well as your own
Why is Storify useful? • Make content visible to users that don’t use a specific platform such as Google+ • Allows you to produce a visually pleasing piece of content • Is easy to use • Can be easily shared on other social platforms
How can charities use Storify?
Capture key conversations
• Conversations on social media can be fleeting – storify can help maintain their visibility for longer • E.g. Mind used a storify to highlight issues around OCD by curating content about a TV programme on the topic
Save time and resource
• Writing content can be time consuming – curating content can have an impact. • Avoid missing out on lost opportunities due to lack of time. • E.g. Marie Curie UK showed support for participants in the London Marathon who were helping to raise money for them
Tell your charity’s story
• Tell your charity’s story in an innovative way. • E.g. NSPCC use storify to clarify what services they provide
Summarise charity events
• Use storify to summarise events that supporters might have missed out on e.g. #NFPTweetup
Ask your supporters a question
• Curate answers to a question from your supporters • E.g. Diabetes UK used this strategy to raise awareness of Type 1 Diabetes by asking their supporters to tell them about their diagnosis
Things to consider when using Storify
Will anyone bother to read it? • If all charities used storify it would lose impact and cause oversaturation • Use storify sparingly and only for key campaigns and events • See storify as another tool in your social media toolbox
Competition • Twitter is now starting to develop similar technology • Is there any point in setting up another tool if Twitter do it?
Will it reduce the impact of your blog? • If all charities move away from creating original content it could reduce the impact of a blog. • Content would all look very similar. Engagement would likely drop.
Linkdumping • The biggest misuse of storify is simply using it for the sake of it. • Avoid dumping links into a storify without thinking about what the narrative is. • If done badly, storify is a waste of time and resource!
Summary • Storify can be incredibly useful for charities: – Can help amplify your message, increase your exposure in an innovative, exciting way – Is Quick and cost effective – Helps to showcase what your supporters are saying about you – Adds weight to the messages you are already communicating • The key to using storify is: – Use it appropriately – Consider how your charity plans to use it as part of your wider social media strategy/campaign
Image Credits http://www.flickr.com/photos/splityarn/2465444266 http://www.flickr.com/photos/werkunz/4426429864 http://www.flickr.com/photos/jeffsmallwood/4740428924 http://www.flickr.com/photos/maenoellefoto/2333965284 http://www.flickr.com/photos/marcobellucci/3534516458 http://www.flickr.com/photos/wheatfields/264892571 http://www.flickr.com/photos/camera_is_a_mirror_with_memory/6628934195 http://www.flickr.com/photos/mobilestreetlife/4300532112 http://www.nathanandbecky.org/?p=3102 http://www.flickr.com/photos/44580780@N05/6644557725
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