How can charities use Storify?

50 %
50 %
Information about How can charities use Storify?
Social Media

Published on March 7, 2014

Author: malcolm_elsworth



How can charities use Storify?

How can charities use Storify?

What is Storify?

A social networking tool that allows you to curate content from Twitter, Facebook, Instagram and other social platforms.

Why is Storify useful? • Pull all elements of a particular story together around a specific campaign, an event or a hashtag. • Share other people’s views and opinions as well as your own

Why is Storify useful? • Make content visible to users that don’t use a specific platform such as Google+ • Allows you to produce a visually pleasing piece of content • Is easy to use • Can be easily shared on other social platforms

How can charities use Storify?

Capture key conversations

• Conversations on social media can be fleeting – storify can help maintain their visibility for longer • E.g. Mind used a storify to highlight issues around OCD by curating content about a TV programme on the topic

Save time and resource

• Writing content can be time consuming – curating content can have an impact. • Avoid missing out on lost opportunities due to lack of time. • E.g. Marie Curie UK showed support for participants in the London Marathon who were helping to raise money for them

Tell your charity’s story

• Tell your charity’s story in an innovative way. • E.g. NSPCC use storify to clarify what services they provide

Summarise charity events

• Use storify to summarise events that supporters might have missed out on e.g. #NFPTweetup

Ask your supporters a question

• Curate answers to a question from your supporters • E.g. Diabetes UK used this strategy to raise awareness of Type 1 Diabetes by asking their supporters to tell them about their diagnosis

Things to consider when using Storify

Will anyone bother to read it? • If all charities used storify it would lose impact and cause oversaturation • Use storify sparingly and only for key campaigns and events • See storify as another tool in your social media toolbox

Competition • Twitter is now starting to develop similar technology • Is there any point in setting up another tool if Twitter do it?

Will it reduce the impact of your blog? • If all charities move away from creating original content it could reduce the impact of a blog. • Content would all look very similar. Engagement would likely drop.

Linkdumping • The biggest misuse of storify is simply using it for the sake of it. • Avoid dumping links into a storify without thinking about what the narrative is. • If done badly, storify is a waste of time and resource!

Summary • Storify can be incredibly useful for charities: – Can help amplify your message, increase your exposure in an innovative, exciting way – Is Quick and cost effective – Helps to showcase what your supporters are saying about you – Adds weight to the messages you are already communicating • The key to using storify is: – Use it appropriately – Consider how your charity plans to use it as part of your wider social media strategy/campaign

Image Credits @electricputty

Add a comment

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

How can charities use Storify? | Electric Putty

What is storify? Storify is a social networking service that allows you to share user created stories from Twitter, Facebook, Instagram and other social ...
Read more

How can charities use multimedia content to connect with ...

How can charities use multimedia content to connect with journalists It’s an exciting time for charities to use multimedia to tell their stories but are ...
Read more

How charities can use social media to achieve tangible ...

How can charities use social ... It's important that charities understand digital tools and use them ... click here go to Storify itself, or use the ...
Read more

Storify for Arts Organisations: Wired Canvas discuss. No.1 ...

Do I really need to use Storify as well? ... you can Storify a piece of breaking news. ... Charities and Small Businesses;
Read more

storify | madlinsudn blog

Curation can be done manually through your blog or you could use free sites such as Storify ... There are lots of examples of charities ... You can add so ...
Read more

Electric Putty Blog | Electric Putty

How can charities use Storify? ... In this week’s blog post we’ll be exploring why ... The seminar will look at how charities can create consistent ...
Read more

Can charities win back public trust? (with images, tweets ...

Can charities win back public ... what can to be done to ... @BobbyIpsosMORI > 'there's no use blaming the media' for problems charities face with public ...
Read more