How Automotive Marketers Use Targeted Display Advertising

50 %
50 %
Information about How Automotive Marketers Use Targeted Display Advertising

Published on February 19, 2014

Author: BizoInc



Learn how top marketers in the auto industry use targeted display advertising to guide prospects through the buying cycle and reach them wherever they travel online.




But there are two key challenges facing auto marketers… of all verticals including luxury cars, fleet, trucks, or services & parts:

ONE$ WAY$ Precisely targeting audiences that matter most Continuously engaging prospects throughout the buying cycle

Using&business&demographic&data&and& analy5cs&to&precisely&target&the&right& audiences&&&create&personalized& experiences&online& & Deploying&dis5nct&strategies&at&every&stage& of&the&buying&cycle&to&reach&prospects& early&and&o<en&

Building Brand Awareness | ACDelco | Service & Parts$ High Impact Top-Funnel Ad Elements: •  Brand and tagline emphasized first •  Main value prop clearly stated •  Message resonates whether or not audience visits the website

Business Demographic Targeting •  Target ads to professionals based on company size or industry Company Name Targeting •  Reach employees at target accounts Video Targeting •  Target video ads to precise business audiences

Increase Audience Engagement | Ford | Trucks$ High Impact Mid-Funnel Ad Elements: •  Focus on a specific product, not the entire brand •  Encourages a variety of interactions and information to peruse

Business Demographic Targeting •  Target ads to professionals based on job function or seniority Social Advertising •  Target ads to business audiences on social networks such as Facebook and LinkedIn

Drive Conversions & Sales | Audi | Luxury$ High Impact Bottom-Funnel Ad Elements: •  Reinforcing “luxury” & “premium” •  Personalization. “Buy ready” call to action suggests the audience seeing this ad has previously engaged & shopped Audi online

Website Retargeting •  Get a second chance at online conversions from lost website visitors Marketing Automation Sync •  Synchronize display & social ads with emails delivered via marketing automation systems CRM Retargeting •  Target ads to contacts from your CRM database

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Evolving Further Toward Targeted Display Advertising | ClickZ

Automotive; CPG; Financial Services ... Given the quick evolution of targeted display advertising to ... In today's multichannel world how can marketers ...
Read more

Automotive | ClickZ

... Automotive Display Advertising Marketing Media ... as well as the future of advertising that ... Seven ways marketers can use ...
Read more

How to Improve Your Remarketing/Retargeting Campaigns For ...

The use of remarketing (retargeting) campaigns as an ... by the use of targeted display advertising to ... automotive marketers the chance ...
Read more

Targeted Marketing - Automotive Digital Marketing ProCom

... Automotive Marketers and ... A special focus on the use of highly targeted marketing ... Automotive Marketing, Advertising and Management ...
Read more

Solera’s AutoPoint announces launch of groundbreaking ...

Solera's AutoPoint announces launch of groundbreaking Targeted Display Advertising ... major automotive ... to automotive marketers that ...
Read more

Automotive Online Ad Spending Revs Up - eMarketer

Automotive Online Ad Spending Revs Up ... “Display advertising will fuel online spending ... What is driving the growth of online automotive advertising?
Read more

Display Advertising News & Tips from Marketing Land

Display advertising is a ... Videology joins Screenvision to make movie theater ads more targeted. ... Digital marketers spend billions on advertising, ...
Read more