Published on February 19, 2014
But there are two key challenges facing auto marketers… of all verticals including luxury cars, fleet, trucks, or services & parts:
ONE$ WAY$ Precisely targeting audiences that matter most Continuously engaging prospects throughout the buying cycle
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Building Brand Awareness | ACDelco | Service & Parts$ High Impact Top-Funnel Ad Elements: • Brand and tagline emphasized first • Main value prop clearly stated • Message resonates whether or not audience visits the website
Business Demographic Targeting • Target ads to professionals based on company size or industry Company Name Targeting • Reach employees at target accounts Video Targeting • Target video ads to precise business audiences
Increase Audience Engagement | Ford | Trucks$ High Impact Mid-Funnel Ad Elements: • Focus on a specific product, not the entire brand • Encourages a variety of interactions and information to peruse
Business Demographic Targeting • Target ads to professionals based on job function or seniority Social Advertising • Target ads to business audiences on social networks such as Facebook and LinkedIn
Drive Conversions & Sales | Audi | Luxury$ High Impact Bottom-Funnel Ad Elements: • Reinforcing “luxury” & “premium” • Personalization. “Buy ready” call to action suggests the audience seeing this ad has previously engaged & shopped Audi online
Website Retargeting • Get a second chance at online conversions from lost website visitors Marketing Automation Sync • Synchronize display & social ads with emails delivered via marketing automation systems CRM Retargeting • Target ads to contacts from your CRM database
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