Household Premiumness Index : Household Premiumness Index By: Deepika Singhal Gayatri Dhawan Harsh Rasiwasia Isha Rani FF1/2008-10/Group#3 EVOLUTION OF HPI : EVOLUTION OF HPI By:ASHOK DAS 5TH MAY’05 M.D( Hansa Research) TO OVERCOME THE DRAWBACKS OF EXISTING TOOL TO CLASSIFY CONSUMERS THROUGH CONSUMPTION PATTERN PREMIUMNESS : PREMIUMNESS Something that is “wanted by many” but “consumed by few” Household premiumness index : Household premiumness index New consumer classification system Inverse relationship with respect to the penetration It indicate the consumer intensity of the market Benefits to marketers : Benefits to marketers Classify the entire country in SINGLE CONSUMER INDEX Identifies TOP END consumers Determines MARKET SIZE AND PLAN DISTRIBUTION Benefits to marketers : Benefits to marketers Representative of Vast Rural population. Premiumness of goods will be decide by there Demand Rather Than Penetration. Focus on Highest Education of women in households. Hpi products : Hpi products 41 per cent of all homes in India have Television. Only 2 per cent have a flat TV. Hence homes with a flat TV is considered to be “premium” by HPI measure. Top cities HPI Scores : Top cities HPI Scores Top cities hpi scores : Top cities hpi scores Affluence levels in towns such as Kanpur, Indore or Surat are three-fourths or more than that in Mumbai. Not only do residents of these cities Buy Durables, Financial Services And Telecom Products at roughly the same pace as metro buyers. They also Consume Media in more or less the same quantities. Internet penetration, DTH sales and C&S (cable and satellite) off-take is growing faster in small towns. Modern tools of measuring market : Modern tools of measuring market SEC HPI conclusion : conclusion By HPI system marketers and planner can now refine market prioritisation. The HPI doubles as one moves from a lower group to the next higher group. Slide 12: THANK YOU
Household Potential Index ... Products lose their relative premiumness over time and hence new variables need to be introduced as and when ...
Read more
Manjula R Natrajan, senior manager, marketing, The Times of India Household Premiumness Index will certainly work to our advantage as TOI caters to a ...
Read more
ABBREVIATIONS AND ACRONYMS CIDC : ... HIP : Household Premiumness Index K&VIC : Khadi & Village Industries KESNIK : Kerala State Nirmithi Kendra
Read more
• Household Premiumness Index (HPI) is a composite of 50 variables, including demographics, product ownership / usage & services. • It is an indicator ...
Read more
Hansa Research Group’s Innovative and Unique products include IRS (Indian Readership Survey) ... HPI (Household Premiumness Index) and Branch Monitor.
Read more
Find breaking news, commentary, and archival information about Indian Readership Survey From The timesofindia-economictimes (Page 2 of 5)
Read more
Datamatics presents the second edition of Dr. Lalit Kanodia Laureate Award for MR Technology Excellence ... and the HPI (Household Premiumness Index), ...
Read more
XXII Annual MRSI Seminar, 17-18 December 2012, Gurgaon Research in the age of Pragmatism Reinterpret Redesign Reinvent XXII Annual Seminar.
Read more
Add a comment