Hotmail Story

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Information about Hotmail Story

Published on August 5, 2009

Author: sandy.s


Slide 1: HOTMAIL: Free E-Mail For Sale By : Kiran, PGPM(08-10)-09 Sandeep, PGPM(08-10)-23 Slide 2: Brief History Founded by Sabeer Bhatia and Jack Smith. Launched in July 1996. The second largest web-based email service. Funded by the venture capital firm Draper Fisher Jurvetson (DFJ). Acquired by for $400 Million in December 1997. Slide 3: Value Proposition First FREE Email provider One of the first web based E-mail Services Anytime, anywhere access using any computer Access mail from any browser or OS No need to subscribe to any ISP Anyone across the world could sign up for an account Slide 4: Revenue Model Charging advertisers for access to their customer base Ability to track customers surfing habits and demographic information would allow advertisers to customize their advertising information. Later on, they offered Hotmail Plus Slide 5: Market Opportunity Free web based E-mail Customers who were using ISP mail accounts No restriction on the number of users International Customers Slide 6: Competitive Environment Private free web based email providers Juno WhoWhere iName MailExcite ISP’s like AOL Microsoft Network CompuServe Slide 7: Competitive Advantage Free E-mail No subscription to any specific ISP Reliable and convenient service Slide 8: Market Strategy Viral Marketing Advertising aimed at recipients Slide 9: Organizational Development Providing stock options to the employees at a very early stage to retain them. Understanding the key ingredients of their business and improving upon them. Slide 10: Management Team Founders Sabeer Bhatia Jack Smith Slide 11: THANK YOU

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