Published on March 5, 2014
Booking & eCommerce Platform
The Ideal Hotel Internet Experience Preview Model at Ivy Hotel • Responsive Design • Dynamic Social Media Engagement • Any Device / Any Screen Size • Content Syndication & Distribution • Ridiculously Fast Loading • Multi Lingual - Multi Currency
Social Local Mobile Social done right, means creating deeply meaningful engagement. L o S o • Mobile marketing and distribution focused on generating buzz and bookings. • Location-based mobile services, mapping and directions outdoors and indoors • Group/event leads giving your guest the ability share and re-share their experiences. • Geo-fencing • Location-aware, Upselling services/amenities • Electronic check-ins M o • Instant video chat for mobile CRM and customer service • Resolves issues in real-time • Customer can order and pay for room service from their device
Single Page Booking Worldwide Audience Reach - Search, Shop, and Book in under 10 Seconds! Maps | Reviews | Media Multi Lingual | Multi Currency Deep Social Integration Upsell Cars or Hotel Ancillary Products
World Class eCommerce Platform Technology Stack That's Second to None HTML5 / CSS3 with Foundation PHP + Jquery CMS ZEND MySQL DB Back Office Reporting Up time 99.9999 Cloud based practically 0 Latency Supports over 60 languages and currencies Deep integration with social media Hotel owns all content Professional & Custom Implementation
Divergence is Expensive & bad for the consumer 3rd Party Systems gone mad $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $$ $
Go Direct Some people might consider this good customer service. Others might consider it good marketing. Therein lies the sweet spot. When your customer service and marketing efforts become so seamless that they are virtually indistinguishable from each other, then it becomes difficult for anyone to ignore.
Direct is better and more profitable Better for the consumer and more profitable for everyone $ $ $
The Rise of Meta Tripadvisor Wins Big and Keeps Growing Tripadvisor Inc (NASDAQ:TRIP) Impressive Q1 results In Q1 2013, Tripadvisor Inc (NASDAQ:TRIP) beat both top and bottom line estimates. EPS was higher than expectations at $0.39 million, which is 23% higher than the same period last year. Revenue and operating cash flow were also strong. This is despite the travel and vacation industry normally being a little stagnant in the first quarter of a year. Click-based advertising for Tripadvisor Inc (NASDAQ:TRIP) comprised 78% of the total revenue, at $180 million.
"Search one and done" Metas are up and OTA's are flat Google Hotel Finder market climbing
The Sweet Spot On Kayak
The Sweet Spot On TripAdvisor
The Sweet Spot On Google Search
The Sweet Spot On Google Hotel Finder
We Make it Easy to Start Growing Value No Barriers $0 Up Front Costs $0 Maintenance Costs 30 Days to build 90 Day Assurance Trial Period 1 Year contract upon successful trial
Transaction Based Model We get paid only after you get paid $ 5% Direct booking gross (pre-tax) 1% Facilitated direct booking gross (pre-tax)
Scale Grows - Value Accrues With expansion: Our leverage to negotiate with third parties like Kayak will also grow and you will benefit. Our deep knowledge of the customer will become a well of big data that will yield predictive and personalization features. You receive new features instantly at no additional cost.
Q&A Fred Bean 305-340-2359 (phone) email@example.com (email)
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