Published on July 17, 2009
Web Reservations International Conference Berlin www.hostelworld.com Ltd., June 18th 2009
Agenda · Who? · What‘s next? · What‘s Social Media? · Discussion · Why should we use it? · Contact Data · Examples · Tools – what do we need? 2
Oliver Berger · COO and Co-Founder Tags: Speaker, Evangelist, Metadata · one of the first XING Ambassadors announced, brand promotion as a gatekeeper to build reputation and success for XING · Spokesperson of German Social Media Association · 15 years of professional experience 4
13. Stock Online Relations · 13. Stock is an agency which specializes in online relations: · synthesis of classic PR and social media · social media marketing, Web 2.0 in the enterprise, analysis of online penetration and the conception and implementation of online marketing activities as well as SEO/SEM 5
Key Competences · Social Media · Blogs and Microblogging Services · Community Building · Community Management · Social Media Marketing · Social Network Marketing 6
AG Social Media e.V. Mission Statement · Research in the field of social media · Lobbyism http://ag-sm.de/wiki/index.php/ Mission_Statement 7
http://www.youtube.com/ watch?v=MpIOClX1jPE „Social Media in plain english“ by the CommonCraft Show (3:48) 9
Why use it?
Why use Social Media? · to engange customers in conversations · to empower your guests to start a dialogue · to help others in becoming a brand ambassador for you · to make it more easy to listen to what your customers are saying 11
Examples · Rating platforms (Qype.com, tripadvisor.de) · Microblogging services (Twitter.com) · Media channels (flickr.com, youtube) · Social Bookmarking (del.icio.us, Mr. Wong) · Social Networking (Facebook, XING) 12
What do you need?
Tools “The people formerly known as the audience.” Jay Rosen, NYU · Know your audience. Use site statistics (Google Analytics, eTracker). · Listen to your audience. Use multiple channels (see earlier examples). 22
Next Steps · Know your audience. Use site statistics (Google Analytics, eTracker). · Listen to your audience. Use multiple channels (see earlier examples). · Aggregate your content and let others find it, use it. 25
Contact · 13. Stock Online Relations GmbH & Co. KG Oliver Berger Twitter: @OliverBerger E-Mail: email@example.com Mobil: 0178 – 3999 773 Blog: http://blog.13stock.de 28
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