Published on July 17, 2009
Web Reservations International Conference Berlin www.hostelworld.com Ltd., June 18th 2009
Agenda · Who? · What‘s next? · What‘s Social Media? · Discussion · Why should we use it? · Contact Data · Examples · Tools – what do we need? 2
Oliver Berger · COO and Co-Founder Tags: Speaker, Evangelist, Metadata · one of the first XING Ambassadors announced, brand promotion as a gatekeeper to build reputation and success for XING · Spokesperson of German Social Media Association · 15 years of professional experience 4
13. Stock Online Relations · 13. Stock is an agency which specializes in online relations: · synthesis of classic PR and social media · social media marketing, Web 2.0 in the enterprise, analysis of online penetration and the conception and implementation of online marketing activities as well as SEO/SEM 5
Key Competences · Social Media · Blogs and Microblogging Services · Community Building · Community Management · Social Media Marketing · Social Network Marketing 6
AG Social Media e.V. Mission Statement · Research in the field of social media · Lobbyism http://ag-sm.de/wiki/index.php/ Mission_Statement 7
http://www.youtube.com/ watch?v=MpIOClX1jPE „Social Media in plain english“ by the CommonCraft Show (3:48) 9
Why use it?
Why use Social Media? · to engange customers in conversations · to empower your guests to start a dialogue · to help others in becoming a brand ambassador for you · to make it more easy to listen to what your customers are saying 11
Examples · Rating platforms (Qype.com, tripadvisor.de) · Microblogging services (Twitter.com) · Media channels (flickr.com, youtube) · Social Bookmarking (del.icio.us, Mr. Wong) · Social Networking (Facebook, XING) 12
What do you need?
Tools “The people formerly known as the audience.” Jay Rosen, NYU · Know your audience. Use site statistics (Google Analytics, eTracker). · Listen to your audience. Use multiple channels (see earlier examples). 22
Next Steps · Know your audience. Use site statistics (Google Analytics, eTracker). · Listen to your audience. Use multiple channels (see earlier examples). · Aggregate your content and let others find it, use it. 25
Contact · 13. Stock Online Relations GmbH & Co. KG Oliver Berger Twitter: @OliverBerger E-Mail: firstname.lastname@example.org Mobil: 0178 – 3999 773 Blog: http://blog.13stock.de 28
Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...
30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...
Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...
With three established projects across the country and seven more in the pipeline,...
Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...
Hostelworld.com Conference 2015; Monday 26th & Tuesday 27th January 2015, Dublin Ireland; ... © Web Reservations International 1999 - ...
Online confirmed bookings for backpacker hostels around the world. Hostel reviews, City guides, sightseeing, ... Why Hostelworld? We Know Hostels!
Web Reservations International (WRI) provides technology, ... WRI has developed award winning websites including hostelworld.com, hostelbookers.com, ...
Web Reservations International, global market leader in online hostel and budget accommodation, ... Through its flagship brand, Hostelworld.com, ...
Web Reservations International (Hostelworld) Hostel Booking Engines; ... Web Sites for Hostels; Hostel Groups; Hostel Wiki; Hostel Marketplace. Buy / Sell ...
Hostelworld.com Hostelworld.com Web Reservations International Genre: ... © 2009 Web Reservations International Im AppStore anschauen! _____ Beste ...
Hostelworld.com Conference 2014; ... The 11 th Annual Hostelworld.com Hostel Awards will take place on Thursday ... © Web Reservations International ...
Web Reservations International ... Hostelworld.com hosts 2nd Latin American Hostel Conference. November 11, 2009. Hostelworld.com is hosting its ...