Hospitals using Twitter

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Information about Hospitals using Twitter
Health & Medicine

Published on August 19, 2009

Author: beninger

Source: slideshare.net

Description

This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.

Hospitals Best Practices and Twitter Anita Beninger @Anitamedia

Why This Sector? Health care background Growth of the health care industry Medical information in the digital age

Health care background

Growth of the health care industry

Medical information in the digital age

Health Care Growth 2004-2014 Heath care jobs and salary will increase more that any other industry

Digital medical information 61% of adults look online for health information. This group is described as e-patients.

61% of adults look online

for health information.

This group is described as

e-patients.

Social Media Use “ In five years every organization is going to have a FaceBook page.” -Ed Bennett

“ In five years every organization is going to have a FaceBook page.”

-Ed Bennett

Hospitals are using social media

Twitter is the most common channel

Social Media Best Practices Listen Understand Act Evolve

Listen

Understand

Act

Evolve

Best Practice = Listen

Best Practice = Listen

“ We want to be engaged. We want to know what’s being said about us. And we want to be able to react to that”. Chris Lindsley- UMMC SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009

“ We want to be engaged. We want to know what’s being said about us. And we want to be able to react to that”.

Chris Lindsley- UMMC

 

 

 

Best Practice = Understand

Best Practice = Understand

Hospital Group Biography

University of Maryland Medical Center

Best Practice = Act

Best Practice = Act

Mayo Clinic

 

 

Best Practice =Evolve

Best Practice =Evolve

Mercy Health System

Twitter use in Surgery

 

Mercy Children’s VIDEO

“Find your voice and Inspire others to find theirs”. Stephen Covey Lee Aase-Mayo Clinic

“Find your voice and

Inspire others to find theirs”.

Stephen Covey

Social Media education

Mayo Community User generated content

Hospitals Listening Understanding Acting Evolving

Listening

Understanding

Acting

Evolving

Credits Anita Beninger- @AnitaMedia Creative Commons License: share-and-share alike; non-commercial http://uwtwitterbook.com/about/2009-presentations

Anita Beninger- @AnitaMedia

Creative Commons License: share-and-share alike; non-commercial

http://uwtwitterbook.com/about/2009-presentations

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