Published on December 12, 2007
Slide1: Jenny Donley Lisa McGavran Amy Okeson Wyatt Pemberton Slide2: 70% of customer base is male Women and children have patronized Menu has children's section Typically placed in the same area as other “family restaurants” Beach décor appropriate for all ages Slide3: Hooters Girls Female sex appeal is the key to their strategy As socially acceptable as cheerleader or model Key success factor Unbiased towards men Men are hired for all jobs that are not “front- of-the-house” positions Including management positions Slide4: Civil Rights Act of 1964, Section 703(e)(1) Lawful for a company to hire employees on the basis of sex “in those certain instances where sex is a bona fide occupational qualification reasonably necessary to the normal operation of that particular business. Hooters Girls are the basis of their business Being female is reasonably necessary Preserving the integrity of the Hooters Girls concept Slide5: Hooters Settlement November 1997 Federal District Court came to a settlement for Hooters of America They were allowed to continue hiring only women for the job of Hooters Girls. Slide6: Maintained high ethical standards Taken a pro-active lead in the industry addressing issues raised by individual acts of sexual harassment Have a confidential complaint system and a toll free phone number Prevented and dissolved many issues Slide7: The Hooters Community Endowment Fund Juvenile Diabetes Foundation Muscular Dystrophy Association Special Olympics VIP grand openings in new locations Benefit local charity. Slide8: Ethical controversy Family Entertainment Hooters Girls Need to choose one or the other Entertainment seems to be their choice. Slide9: Some oppose restaurant opening in community Morality issues. Some towns have rezoned to prevent the opening of a Hooters restaurant. Slide10: Welcoming communities More income More jobs Well-known name Bring new people into the community More “tasteful” adult entertainment Slide11: EEOC thought hiring policy was a violation of federal civil rights. Management took great offense to this Hooters started an aggressive attack Nation wide advertising campaign concerning regulations Mail-in campaign Lobbied towards Congress Hoped EEOC would back off. Slide12: Aggressive approach worked EEOC stopped Must fight fire with fire Proved that the Hooters Girls were BOFQ Bona fide occupational qualification Slide13: Pursue current strategy Stand behind the Hooters Girls Emphasize their importance Not a family establishment Entertainment through Hooters Girls Hire a few men Bartenders or hosts Keeping the Hooters Girls Instead of hiring waitresses, hosts, & bartenders they can hire for a Hooters Girl position
EEOC thought hiring policy was a violation of federal civil rights.Management took great offense to thisHooters started an aggressive attackNation wide ...
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