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Homepage Usability

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Information about Homepage Usability
Design

Published on December 26, 2008

Author: sameerhere

Source: slideshare.net

Description

This presentation i gave at CAUE conference, pune (http://www.viitcaue.in/speakers.html#Sameer). It discusses common issues in designing ecommerce homepage. It questions what if one site copies other site? or should all homepages in same business have similar pattern. What factors determine the homepage identity and layout ? Should all homepage look like google just because its clean.
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Homepage Design Business strategies Vs Usability goals. Sameer Chavan VP- User Experience & Design

Fruits – Appearance, taste, texture, feel

Homepages “ Do we design the homepage for a purpose OR because someone just likes one”

Homepages

“ Do we design the homepage for a purpose OR

because someone just likes one”

Homepage - Very simple Typical information – about us, site map, image, text, etc Just a gateway to enter the site. Does not affect business Just design at the end

Typical information – about us, site map, image, text, etc

Just a gateway to enter the site.

Does not affect business

Just design at the end

Metaphors - Homepage Homepage Usability – Jacob Nielsen & Marie Tahir Pick from the crowd An example content for the month Short prioritized overview of most important news Overview of store contents. Open and accessible Merchandizing Direct visitors to right places Welcome returning customers Its your identity First impression

Pick from the crowd

An example content for the month

Short prioritized overview of most important news

Overview of store contents.

Open and accessible

Merchandizing

Direct visitors to right places

Welcome returning customers

Its your identity

First impression

Homepage – Pure Search – similar pattern Revenue Model

Homepage- Directory info – similar pattern Revenue Model Banner advertisement

Homepage – by Revenue strategies Site revenue primarily from user transactions : one party pays Focused on user tasks Informing users on how things work

Site revenue primarily from user transactions : one party pays

Focused on user tasks

Informing users on how things work

Homepage – by Revenue strategies Site revenue primarily from user transactions : one party pays Shows user site content to entice

Site revenue primarily from user transactions : one party pays

Shows user site content to entice

Homepage – by Revenue strategies Site revenue primarily from user transactions : Both parties pay. focused on advertisers

Site revenue primarily from user transactions : Both parties pay.

focused on advertisers

Design Strategies Usability Goals Right information Architecture & UI standards Providing all user actions and information Convey trust, quality, quantity. Business goals Promoting a new feature or de-prioritizing existing feature Visibility to Ad units Legacy issues with existing content / customer units Site positioning

Usability Goals

Right information Architecture & UI standards

Providing all user actions and information

Convey trust, quality, quantity.

Business goals

Promoting a new feature or de-prioritizing existing feature

Visibility to Ad units

Legacy issues with existing content / customer units

Site positioning

Homepage – sold out !

Homepage – sold out !

Homepage

Redesign of Jeevansathi.com

Making of Shiksha.com Design direction Search Engine look > Display content > Show product features > Give space to customer banner >

Homepage Design depends on … Monetization Advertisement based revenue Online transaction based Single party Vs both party payment Marketing & Sales Who is the hero of the page ? What is the message ? Similar pattern in same domain

Monetization

Advertisement based revenue

Online transaction based

Single party Vs both party payment

Marketing & Sales

Who is the hero of the page ?

What is the message ?

Similar pattern in same domain

Happy homepage Designing !!! Thanks ! [email_address]

Thanks !

[email_address]

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