Hitting the Mark with Sales and Media Kits

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Information about Hitting the Mark with Sales and Media Kits
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Published on March 21, 2014

Author: melanierigney

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How to make your materials work for you in seeking prepublication reviews and articles.

Hitting the Mark with Sales & Media Kits How to make your materials workHow to make your materials work for you in seeking prepublication reviews and articles. 2007 Publishing University, Session 5FSession 5F Melanie Rigney editor@editorforyou.com

It’s Tough Out Thereg These Days… • The newspaper book review space is shrinkingThe newspaper book review space is shrinking tremendously. Los Angeles Times, Chicago Tribune, Newsday, Cleveland Plain Dealer, Dallas Morning News, and Atlanta Journal-g Constitution are among those that have eliminated or seriously cut back the number of reviews they write or run. • The National Book Critics Circle Board of Directors earlier this month launched a campaign to save book reviewing (seecampaign to save book reviewing (see http://www.bookcritics.org/?go=saveBookRevi ews).

But Remember the Long Tail C A l R i TCan Apply to Reviews Too • Chris Anderson’s “long tail” theory is thatChris Anderson s long tail theory is that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively fewy current bestsellers and blockbusters, if the store or distribution channel is large enough. The same can be said of review sites and bli ti th t i l h li it d hpublication that seemingly have limited reach. • Don’t forget about Web sites, blogs, newsletters, and other media that speaknewsletters, and other media that speak directly to your target audience.

Where to Find Reviewers • PublishersMarketplace.com has a nifty database ofPublishersMarketplace.com has a nifty database of people who have written 25 or more reviews for major newspapers posted to Web sites. Midwest Book Review has a for the most part up• Midwest Book Review has a for the most part up- to-date listing of a variety of review sources at http://www.midwestbookreview.com/links/othr_rev htm.htm. • Amazon provides a list of its top reviewers (http://www.amazon.com/gp/ customer-reviews/top-reviewers.html/ref= cm_aya_bb_tr/002-9207381-2948023). Contact information frequently is available.

Now That You’ve FoundNow That You ve Found Them… • Remember, whether you’re pitching The New York Times or a blog, you’re up against the big guys who have entire departments devoted toguys who have entire departments devoted to creating sales and media kits. • Editors aren’t going to say, “Oh, this is really good for an independent publisher ”good for an independent publisher.” • They’re going to consider possible reviewing or article use based on the quality of the idea—q y and the presentation. • Your news release, graphic materials, and folder all must look professional and shouldfolder all must look professional—and should be downloadable from your Web site.

…Give Them What They W tWant • Check review guidelines to determine whether theCheck review guidelines to determine whether the reviewer wants a book with cover or galleys. Always include your media kit; it’s easier for the reviewer to find your contact information.y • Send the galley or actual book when the guidelines indicate—three months in advance, a week in advance, within three months of publicationwithin three months of publication. • Pitch articles early, but work with the editor to make sure your book will be available when the article runs. • In lieu of book reviews, some online and traditional magazines seem to be most interested in excerpts. Pick the most appropriate part of your book—and again sendthe most appropriate part of your book and again, send a media kit. Don’t expect the editor to select the excerpt unless that’s what the guidelines say.

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