Hispanic Patrons And Web 2.0

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Information about Hispanic Patrons And Web 2.0

Published on November 1, 2007

Author: micdow

Source: slideshare.net

Description

This is a fictitious pitch about using Web 2.0 tools to create, support, and promote a fictitious library's programs and services to better serve Spanish-speaking patrons. It is also a library school course assignment.

Using Web 2.0 Tools to Serve Our Hispanic Patrons Meeting Specific Community Needs, Promoting Services, Building Partnerships Melissa Cardenas-Dow LIBR 246-15, SJSU-SLIS Fall 2007

Our Hispanic patron community: Possible barriers to library use Wariness of public institutions due to personal experiences in home countries Lack of familiarity with American concept of public libraries; more familiar with buying books rather than borrowing Lack of awareness of information available at public libraries Discomfort with communicating in English; expectation that staff will not know Spanish Inconvenience – transportation; hours Source: Derek Najera (2006, Dec. 7). U.S. Public Library Services to Latin American Immigrants: A Survey of Information Needs, Barriers to Access, Best Practices and Guidelines for Developing Library Services at a Local Level . Retrieved October 30, 2007, from WebJunction.org Web site: http://www.webjunction.org/do/PrinterFriendlyContent?id=14626

Wariness of public institutions due to personal experiences in home countries

Lack of familiarity with American concept of public libraries; more familiar with buying books rather than borrowing

Lack of awareness of information available at public libraries

Discomfort with communicating in English; expectation that staff will not know Spanish

Inconvenience – transportation; hours

Source: Derek Najera (2006, Dec. 7). U.S. Public Library Services to Latin American Immigrants: A Survey of Information Needs, Barriers to Access, Best Practices and Guidelines for Developing Library Services at a Local Level . Retrieved October 30, 2007, from WebJunction.org Web site: http://www.webjunction.org/do/PrinterFriendlyContent?id=14626

Our Hispanic patron community: A brief background on internet use 56% of Latinos in the US use the internet 1 out of 3 Latinos who speak only Spanish go online Levels of education, English proficiency are key determining factors to internet use Latinos are less likely than whites to have internet connection at home Some Latinos who do not use the internet connect via cell phone Source: Susannah Fox and Gretchen Livingston. Latinos Online . Washington, DC: Pew Hispanic Center/Pew Internet & American Life Project, March 14, 2007.

56% of Latinos in the US use the internet

1 out of 3 Latinos who speak only Spanish go online

Levels of education, English proficiency are key determining factors to internet use

Latinos are less likely than whites to have internet connection at home

Some Latinos who do not use the internet connect via cell phone

Source: Susannah Fox and Gretchen Livingston. Latinos Online . Washington, DC: Pew Hispanic Center/Pew Internet & American Life Project, March 14, 2007.

Web 2.0 tools can be used… to communicate with patrons, promote services online to customize online services for Spanish-speaking patrons to teach and reinforce literacy, tech, English language skills

to communicate with patrons, promote services online

to customize online services for Spanish-speaking patrons

to teach and reinforce literacy, tech, English language skills

Communicating with patrons, Spanish-language services Create a Spanish-language blog accessible on the library web site, focusing on Spanish-language materials and services Build Spanish-language RSS feeds optimized for handhelds (like cell phones) Create Spanish-language podcasts on various topics of specific interest—health, social services, immigration resources and services Provide a Spanish-language IM service that support messaging using handhelds (e.g., AIM, Yahoo!, Mabber) Provide a web page translator service on library site (e.g., Alta Vista Babel Fish, Google Translate) Use Furl to create a collection of bookmarks of Spanish-language resources on different topics (entertainment, online communities, groups, etc.)

Create a Spanish-language blog accessible on the library web site, focusing on Spanish-language materials and services

Build Spanish-language RSS feeds optimized for handhelds (like cell phones)

Create Spanish-language podcasts on various topics of specific interest—health, social services, immigration resources and services

Provide a Spanish-language IM service that support messaging using handhelds (e.g., AIM, Yahoo!, Mabber)

Provide a web page translator service on library site (e.g., Alta Vista Babel Fish, Google Translate)

Use Furl to create a collection of bookmarks of Spanish-language resources on different topics (entertainment, online communities, groups, etc.)

Programming & Outreach Build partnerships with school libraries, media centers, adult school ESL and citizenship programs Use word-of-mouth, informal channels to spread word about library services and programs Create a family tech literacy program—family members can learn basic computer skills, including how to use Web 2.0 tools together Create Spanish-language tech courses and workshops, including learning how to use Web 2.0 tools Integrate tech skills and learning about Web 2.0 tools in existing programs: citizenship courses, adult literacy, etc.

Build partnerships with school libraries, media centers, adult school ESL and citizenship programs

Use word-of-mouth, informal channels to spread word about library services and programs

Create a family tech literacy program—family members can learn basic computer skills, including how to use Web 2.0 tools together

Create Spanish-language tech courses and workshops, including learning how to use Web 2.0 tools

Integrate tech skills and learning about Web 2.0 tools in existing programs: citizenship courses, adult literacy, etc.

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