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Hippocrates

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Information about Hippocrates

Published on February 2, 2010

Author: Nikolay_S

Source: slideshare.net

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Hippocrates* Will it work? Дмитрий Попов CEO/Founder 20 февраля 2009 г. * Working title

Same Issues for Centuries…

“ High costs are forcing a growing number of Americans to seek treatment in Asian countries such as India, Singapore and Thailand, where medical services are much cheaper than in the United States.” Arnold Relman , MD, a Harvard professor, in his book “A Second Opinion”

“ High costs are forcing a growing number of Americans to seek treatment in Asian countries such as India, Singapore and Thailand, where medical services are much cheaper than in the United States.”

Arnold Relman ,

MD, a Harvard professor, in his book “A Second Opinion”

One-stop shopping for best solution to medical problems available globally One Stop Best Solution Globally

One Stop

Best Solution

Who are the clients?

Competition: 4 clear leaders… … but others are gaining strength fast!

Geographical Rollout 1: EU+US 2: LatAm 3: BRIC + Asia

Monetized at every stage * Pharmaceutical and health-related advertising in the Internet is 3-10-50 times more expensive than regular consumer goods, services and IT products Stage Users Content Monetization 1 Drug DB Doctors (will come from search engines) Complete guide for drugs UGC: doctor & patient comments Google* Sponsorships Partners Sale of stats 2 Social Network Doctors & Patients (patients will come from search engines) Mainly by doctors, commenting on drugs and deceases, linking to articles in the Internet Google Directs Ads Partners Premium accounts 3 Online Care (Second Opinion) Doctors & Patients - Fees (commissions) Registrations 4 Data Storage Doctors & Patients - Fees

Complete guide for drugs

UGC: doctor & patient comments

Google*

Sponsorships

Partners

Sale of stats

Google

Directs Ads

Partners

Premium accounts

Fees (commissions)

Registrations

Fees

Steady rollout: from easy to hard Data Storage 4 Online Care 3 Social Network 2 Drug DB 1 SEO optimization 20-30K registrations, of them 2-3K active Revenues hit $20K/month 2-3 months 6 months 6 months 6-9 months

Stage 1: Drug DataBase Drug Profile Multilingual Picture of the package Manufacturer profile Global data: Substitutes Tests, registrations, certifications and permissions in other countries User Data Cures what How to use Warnings Side effects Chemical content UGC : comments left by doctors and patients

Drug Profile

Multilingual

Picture of the package

Manufacturer profile

Global data:

Substitutes

Tests, registrations, certifications and permissions in other countries

User Data

Cures what

How to use

Warnings

Side effects

Chemical content

Stage 2: Social Network Doctor Profile Full name Languages operated Education Experience References / Recommendations Research / Academic articles Why they will come? Doctors are driven by need to establish reputation and thus collect customer leads Patients will register anonymously in order to gain access to some free content

Doctor Profile

Full name

Languages operated

Education

Experience

References / Recommendations

Research / Academic articles

Why they will come?

Doctors are driven by need to establish reputation and thus collect customer leads

Patients will register anonymously in order to gain access to some free content

Stage 3: Online Care Functionality Search engine Health problems Geography Doctor profiles Interface for video conferencing Links to profiles of similar patients Why will it work? Technically 100% possible It already works in the US, Germany, etc. Patients will trust doctors with established reputation

Functionality

Search engine

Health problems

Geography

Doctor profiles

Interface for video conferencing

Links to profiles of similar patients

Why will it work?

Technically 100% possible

It already works in the US, Germany, etc.

Patients will trust doctors with established reputation

Stage 4: Online Storage Format (Profile) Nick Past data Reminders Drugs Doctor visits Procedures Current data Data Entry Formats to enter data: Current Past Able to upload scans of hand-written documents Later: recognition of what had been written

Format (Profile)

Nick

Past data

Reminders

Drugs

Doctor visits

Procedures

Current data

Data Entry

Formats to enter data:

Current

Past

Able to upload scans of hand-written documents

Later: recognition of what had been written

The team

Cause of DEATH Number 3 – Medical Error

“ The troubled health care system* needs a brave, new kind of competition” Michael Porter Harvard professor Porter’s 5 points: Distinctiveness & Focus Value for Patients (Result) Unrestricted Competition Transparent Prices Accessible Information * Porter mainly refers to the US health care system, but problems are similar globally

Porter’s 5 points:

Distinctiveness & Focus

Value for Patients (Result)

Unrestricted Competition

Transparent Prices

Accessible Information

No ice-hockey but promising Customer Base’000 Net cash flow, US$m Seed stage financing needed of $250K

Customer Base’000

Net cash flow, US$m

Questions What is an active user*? What additional services can attract doctors? Are doctors becoming more specialized than ever? * Referring to both doctors and patients

What is an active user*?

What additional services can attract doctors?

Are doctors becoming more specialized than ever?

Google AdWord Difference between general ads and medical-related ads Difference between same words in: English Spanish Chinese India

Difference between general ads and medical-related ads

Difference between same words in:

English

Spanish

Chinese

India

Competition Segmentation Financial data Number of users Key Clients/Advertisers Traffic numbers (Compete and Alexa)

Segmentation

Financial data

Number of users

Key Clients/Advertisers

Traffic numbers (Compete and Alexa)

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