High Touch Concept

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Information about High Touch Concept

Published on May 8, 2008

Author: Marigold

Source: authorstream.com

Understanding the six aptitudes that will drive your organization in the 21st century:  Understanding the six aptitudes that will drive your organization in the 21st century Buddy Williams, President Cool Strategies 714-990-5701 x102 buddy@coolstrategies.com High Touch, High Concept Right brain left brain stuff:  Right brain left brain stuff That bossy know it all left side of the brain… That mellow-feeling, right side of the brain… What is the real story? Left controls right, right controls left:  Left controls right, right controls left Turn your head to the left…the right side of the brain just controlled this. Turn your head to the right…the left side of the brain controlled this. Now, using whatever side of the brain you like, think of an activity that involves the latter movement…. Here’s a hint…:  Here’s a hint… You just did it…your moved your eyes from left to right…when you read your left brain controls the action… Written language has helped reinforce left hemisphere dominance…Harvard classicist Eric Havelock calls it “the alphabetic mind” Slide5:  The left brain is very good at recognizing serial events…some serial functions performed by the left brain include: talking, understanding the speech of others, reading, and writing. The right brain doesn’t march in the single file formation of A- B- C- D… It is specialized in seeing many things at once…recognizing a face, grasping the form of something, seeing a geometric shape… Sequential/Simultaneous:  Sequential/Simultaneous The right hemisphere is the picture…the left hemisphere is the thousand words! The left specializes in text…the right specializes in context! The left focuses on what is said…the right in how it is said. Left analyzes…the right synthesizes. “We need the text of our lives to be in context” Robert Ornstein L-directed R-directed:  L-directed R-directed Neither one is fully in charge but in the past several years and decades the L-directed thinkers have run the show…but we have come to the end of totally L-directed run organizations…today L-directed is no longer sufficient. This contrast in how our cerebral hemispheres operate is a powerful metaphor for how individuals and organizations navigate their world. Slide8:  Abundance…Asia…Automation These three factors are affecting the current marketplace…does it mean anything to the world of the not for profit? the age of abundance:  the age of abundance It is no longer enough to create a product that’s reasonably priced and adequately functional…it must be beautiful, unique, and meaningful. Just take an outing to Target…Merona, Mossimo, Mizrah, Lange, Oldham, Graves…it is a middle class obsession with design. Slide10:  There are simply too many other options …to continue to appeal only to rational, functional, and logical needs is woefully insufficient. Abundance has brought beautiful things into all of our homes but it has not necssarily made us much happier…it is responsible for unleashing a new search for meaning. Slide11:  Electric lighting was rare a century ago…today it is commonplace. Light bulbs are cheap and come in a variety of shapes and colors…who would need candles, those old fashioned illuminations from yesterday? Slide12:  Yet candles are today a $2.4 billion dollar a year business. Slide13:  Remember Henry Ford? The model T came in the color of your choice, as long as it was black…then different manfuactureers added some customer requests…a heater, etc. Today's car manufacturers add style and accessories that come from designers and artists not from customers or engineers. Slide14:  Robert Lutz: “I see us being in the art business. Art, entertainment and mobile sculpture, which coincidentally, also happens to provide transportation”* *President of GM on becoming right brained in the automotive industry. Asia :  Asia What jobs are going to Global markets and employers? Mass production Manufacturing Knowledge workers IT Executing transactions Name an R-directed task you wish they would bring back home? automation:  automation John Henry…against the steam engine Machines proved they could replace human backs…and then they proved they could replace the left brain job. Garry Kasparov…against Deep Blue a 3 act drama:  a 3 act drama Industrial age…the lead character was the mass production worker Information age…the lead character became the knowledge worker The Conceptual age…belongs to the creator, the empathizer, the pattern recognizer and the meaning maker. In other words all who master R-directed thinking. high concept high touch:  high concept high touch High concept is the ability to create artistic and emotional beauty, to detect patterns and opportunities, to craft a satisfying narrative, and to combine seemingly unrelated ideas into a novel invention. High touch involves the ability to empathize, to understand the subtleties of human interaction, to find joy in one’s self and to elicit it in others, and to stretch beyond in the pursuit of purpose and meaning. implications for non profits:  implications for non profits There is a growing abundance of nonprofits and there is high competition for donors and their attention in the ministry marketplace…to differentiate your mission, goods and services in today’s overstocked marketplace you would be wise to make your offerings physically beautiful and emotionally compelling. The world wide communication and connection for need and distribution of ministry is growing. Automation has enabled many non profits to achieve industry standardization in communication and tactics…the playing field has been leveled. the 6 senses :  the 6 senses Not just function but also DESIGN Not just argument but also the STORY Not just focus but also SYMPHONY Not just logic but also EMPATHY Not just seriousness but also PLAY Not just accumulation but also MEANING Source: A Whole New Mind, by Daniel Pink. Published by Riverhead, 2005. Slide21:  These words represent the high concept, high touch abilities that now matter most…and they are fundamentally human attributes. These abilities have always comprised part of what it means to be human but for a generation in the information age these muscles have atrophied. Your challenge is to work them back into shape. Let's get started….. design:  design BHM management conference BHM management conference BHM management conference Courier Times New Roman Arial Even technology brought you more design knowledge than you knew… utility and significance:  utility and significance A graphic designer must whip up a brochure that is easy to read…that’s utility. But to be effective, her brochure must also transmit ideas or emotions that the words themselves cannot convey…that’s significance. Utility has become widespread, inexpensive, and relatively easy to achieve…which has increased the value of significance. Sony:  Sony Ohga: “at Sony, we assume that all products of our competitors have basically the same technology, price. performance, and features. Design is the only thing that differentiates our product from another in the marketplace” Slide25:  Good design, now more accessible and affordable than ever, also offers us a chance to bring pleasure, meaning, and beauty to our lives. And by cultivating a design sensibility we can make our world a better place for us all. It is what people are looking for and demanding…are you listening? idea 1:  idea 1 Buy a small notebook and begin carrying it with you wherever you go. When you see great design, make a note of it. Do the same for flawed design. You will look at graphics, interior environments, and much more with greater acuity. You will understand in a deeper way how design decisions shape our everyday lives. Don’t forget designs of experience. (Starbucks!) idea 2:  idea 2 Italian designer Gaetano Pesce says: “in the future, customers will expect original objects, people want the opportunity to have a unique piece.” Nike shoes…nikeid.nike.com Vans.com fontifiier.com idea 3:  idea 3 Put it on the table: place a product or resource on the table in front of your team…ask these questions. How does this object affect each of your five senses? Are there details or aspects of design that trigger your senses? What do you feel about this object? Why does or doesn’t this object tickle your emotions? How could you design it better? Make it more unique? idea 4:  idea 4 Read design magazines or browse through catalogues and see some of the best designed products today. Sharpen your eye and inspire your mind. O magazine Williams Sonoma Pottery barn Travel and leisure Real simple story:  story Most of our experience, our knowledge and our thinking are organized as stories…why? Stories are easier to remember…because in many ways, stories are how we remember There is a reason you carry the Bible stories of your childhood with you even today… Slide31:  For a while we have been all about facts. Trivial pursuit, trivia in general, facts …but then a funny thing happened: facts got abundant and excessive and conflicting. The internet has provided all the facts one might ever need and you can get them fast…what matters most today is the ability to place these facts in context and to deliver them with emotional impact…in other words, a story. facts facts facts:  facts facts facts Relationship data bases…you never knew there could be so many ways to collect data and preserve data…all of it necessary. But what do you do with the data in your organization? How do you give the data emotional energy? The natural mind wants to frame data and experience into a story… the key to moving an audience is not to resist this impulse but to embrace it… Your listeners and constituents write you stories…what do you write back? Slide33:  Story like design is a key way for individuals and organizations to distinguish their goods and services from one another in a crowded marketplace. Think J.Peterman catalogue…will you ever forget the urban sombrero? Slide34:  Tommy Bahama…a story that became a company and a lifestyle. unexpected stories:  unexpected stories The Doctors office…you have 21 seconds to get your story out before a doctor interrupts you…you better have a good story. Scrap booking, genealogy, all responses to make our lives’ stories easier to tell…testimonies. We have a hunger for stories and context enriched by emotion. It can give us a deeper understanding of how we fit in and why it matters. idea 5:  idea 5 Write a 50 word mini sage of you and your job at your organization. Buddy started Cool Strategies to help ministries make better decisions, to help them be who they could be and to connect better with those they serve and minister to. After five years it has been the a real joy to grow, to serve, and to work for at a job with meaning. idea 6:  idea 6 Enlist in story corp.…modeled after the Public Works Administration oral history project of the 1030’s…it instructs and inspire Americans to record each other’s stories in sound. Take some testimonies, some feedback, some letters you get from constituents and have someone tape them…try to match the emotion to the words. Do they come alive or have a greater effect? idea 7:  idea 7 Assemble all your printed pieces for your organization: how many of them are in story form? How many could be improved with a story? Start the next project with making it a story. symphony:  symphony Symphony is the ability to put together the pieces. A capacity to synthesize rather than analyze. To see relationships between seemingly unrelated fields. To detect patterns rather than deliver specific answers one of the best ways to develop symphony is to learn how to draw:  one of the best ways to develop symphony is to learn how to draw Drawing is about seeing…not being tricked into past experiences or history. It is about understanding the relationships between…space and negative space, between light and shadow, between angles and proportions It’s seeing the forest…not just the trees. Slide41:  Drawing is about relationships that when combined create the whole. Do relationships matter in your organization? who saw it first?:  who saw it first? Reese's peanut butter cups…a great example of combining in two ideas to get a third idea… you know the commercial: ‘a guy with a jar of peanut butter bumps into a guy with chocolate’…and the rest is history. Slide43:  The one cognitive ability that distinguishes star performers in any organization says Daniel Golemen is…”pattern recognition, the big picture thinking that allows leaders to pick out the meaningful trends from a welter of information around them and to think strategically far into the future”. idea 8:  idea 8 Listen to great symphonies…makes sense but listen deeper: What can you learn about team work? What can you learn about timing? What can you learn about the sum of the parts? idea 9:  idea 9 Conceptual blending…pick up ten unrelated magazines that you never read and just flip through them…don’t necessarily read them but try to get a sense of what the readers of this magazine are about. Then look for connections between these magazines and your life and work. idea 10:  idea 10 Learn how to draw! Use a five line drawing or self-portrait…that is draw your portrait using only five lines. Do it now! idea 11:  idea 11 Keep a metaphor log…keep a small notebook and write down great metaphors as you come across them…will your newsletter be better when you no longer use only the ‘Journey’ metaphor for life? You will be inspired to create your own new metaphors…for writing, thought, and discussing idea 12:  idea 12 Create an inspiration board…each time you find something compelling-a photo, a piece of fabric, the page of a magazine-tack it to the board. Pretty soon you will see the connections between the pieces that will enliven and expand you work. idea 13:  idea 13 Search for negative space… It is a part of the pig picture we often overlook. Look past what is obvious and examine what‘s between, beyond, and around an image. You will be surprised how much the positive image will pop when you do this. empathy:  empathy The ability to imagine yourself in someone else's position and to intuit what that person is feeling. It is the ability to stand in other's shoes to see with their eyes, and to feel with their hearts. Empathy has proven impossible for computers to reproduce, and very difficult for far away workers to match. Slide53:  Empathy is largely about emotion…feeling what another is feeling. Rarely put into words are emotions…but they are expressed through other cues. Since empathy depends on emotion and since emotion is conveyed nonverbally, to enter another’s heart, you must begin the journey by looking into his face. Slide54:  It is an ability that depends on the right brain. Mothers the world over hold their babies on their left side…we enlist the right brain subconsciously by using our left arm to cradle a baby. Slide55:  Empathy is a good part of design because good designers put themselves in the mind of whoever is going to experience the product or service they’re designing. Empathy is related to symphony…because empathetic people understand the importance of context. They see the whole person. And story is important as we watch and look into faces and hear the story. idea 14:  idea 14 Job switch…what is the most empathetic job in your organization? Spend a few hours talking to those who do that job and ask them to let you do the job…with their supervision of course. idea 15:  idea 15 From IDEO a design firm that has done work with Apple, Palm…”great design doesn’t begin with a cool idea it begins with a deep and empathic understanding of people”. Play whose life?... The first step for an Ideo team on a project is to try to empathize with the people who might use whatever product or service that eventually emerges from its work. idea 16:  idea 16 Do the following for everything you produce…ask about the market, the customer or user… Learn: write all you know about the target audience, their lives, their ages, their living arrangements. Look: search out places where your target audience goes, lives, reads, or works. Ask: find someone in the target group to speak with. Try: practice using the tool or resource as one of your targeted audience would. idea 17:  idea 17 Be a total observer…take notes, take pictures, record statements. play:  play Play is emerging from the shadows and is an important part of work, business, and personal wellbeing…it can be manifested in three ways: games, humor, and joyfulness. Through games we can try stuff on and risk at not being an expert. Humor is one of the most accurate markers for managerial effectiveness. Joyfulness as shown through uncontrollable laughter is demonstrating its power to make us healthier. Slide61:  Half of all Americas over age six play computer and video games. More than 40% percent of these are women. The video game business is larger than the motion picture industry. Why did Microsoft put solitaire and a few other games into all of their software system? Slide62:  The percentage of American college students who have played a computer game or video game is 100% Learning today is not about learning isolated facts…it’s about connecting and manipulating them for success. One study showed that doctors that played video games for 3 hours made fewer mistakes in laparoscopic surgery and performed the task 27 percent faster than their nonplaying counterparts. Slide63:  Humor embodies many of the right hemisphere’s most powerful attributes…the ability to place a situation in context, to glimpse the big picture, and to combine differing perspectives into new alignments. The most effective executives displayed humor twice as often as the middle of the pack manager. It shows high emotional intelligence. Company jokes tell more about the organization, its management, its culture and its conflicts than answers to surveys ever can. Slide64:  Joyfulness…folklore has it that children laugh hundreds of times a day while adults barely a dozen. Laughter is a social activity, and the evidence is vast that people who have regular, satisfying connections to other people are healthier and happier. Laughter has more to do with relationships than a joke. Laughter can reduce and play a major role in reducing stress in the workplace idea 18:  idea 18 Slide66:  Play the cartoon caption game select five or six cartoons and cut them out of the magazine. Show the cartoons to your team, while covering up the caption…ask them to devise a caption of their own One thing you will find out is that good cartoon captions require: rhythm, brevity, and surprise. (cartoons copyright New Yorker Magazine) idea 19:  idea 19 1. I often crack people up with the things I say. 2. Sometimes I think up jokes or funny stories. 3. My friends regard me as something of a wit. 4. People look to me to say amusing things. 5. Uses of humor help me adapt to many situations. 6. Humor helps me cope. 7. Uses of wit or humor help me master difficult situations. 8. I can ease a tense situation by saying something funny. 9. Things really do go better with humor. 10. I’m comfortable when those around me are cracking jokes. 11. Humor can defuse an explosive situation. 12. I like a good joke. 13. I admire people who generate humor. 14. I have laughed so hard that tears came to my eyes. idea 20:  idea 20 You must understand video games…ask your child, your neighbor’s child, your peer’s child…but find out about video games Play some on your computer. You need to understand the powerful new grammar, narrative pattern, and thinking style that games are teaching. meaning:  meaning Today there is a perfect storm of circumstances that is making the search for meaning more possible and the will to find meaning the sixth essential aptitude of the conceptual age. Meaning is now a central aspect of our work and our lives The world now takes spirituality seriously Slide70:  From studies of prayer that shows people living more stress free, to the simple attendance of religious services that have shown to lower people’s risk of death from catastrophic illnesses…meaning and purpose are accepted and central in today's world…and the world has never been more open to it. Companies that acknowledge spiritual values and align them with company goals outperformed those that do not. Slide71:  Rich Kalrgaard the publisher of Forbes says, “spirit as business, as a venture that helps a meaning seeking population satisfy its craving for meaning… will be the next revolution in business”. First came quality in the 90’s then came the cheap revolution …what’s next? meaning, purpose, deep life experience… idea 21:  idea 21 Say thanks: think of a person in your life who has been kind or generous to you but whom you've never properly thanked…write a detailed gratitude letter to that person explaining in concrete terms why you’re grateful. Then visit the person and read the letter aloud. idea 22:  idea 22 Gratitude One A Day: each day at a certain moment, think if one thing for which your grateful… idea 23:  idea 23 Take the twenty-ten test…from Jim Collins, author of Good to Great: look at your life and in particular your work. Ask whether you would still do what you’re doing now if you had 20 million dollars in the bank or… What if you had only ten years to live? Would you spend your days the way you spend them now? Would you stick with your current job? idea 24:  idea 24 Picture yourself at ninety…put your self into the body of a ninety year old you. What does your life look like when your view it from that vantage point? What have you accomplished? What have you contributed? What are your regrets? Victor Frankl “ Live as if you were living for the second time and had acted as wrong the first time as you are about to act now” conclusion:  conclusion Newsletters, appeal letters, resources, events, donor meetings, websites, catalogues, pamphlets, interactions, copy, art, planning, ministry, outreach, new ministry, new outreach…. R-directed thinking one and all. Understanding the six aptitudes that will drive your organization in the 21st century:  Understanding the six aptitudes that will drive your organization in the 21st century Buddy Williams, President Cool Strategies 714-990-5701 x102 buddy@coolstrategies.com High Touch, High Concept

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