High Performing Landing pages - Infographic

50 %
50 %
Information about High Performing Landing pages - Infographic

Published on January 26, 2016

Author: Email_Monks

Source: slideshare.net

1. QQQ HIGH PERFORMING LANDING PAGES O F % Eiddiiiszia AND YOU? imagine yoti are in the cockpit! voti have the control of the flight and thereupon. the passengers travelling within the aircraft. A lot of responsibility. isn‘t it? What if you forget to pull on the spoilers dui ing lanciing & hit the touchdown mark a little later? Baaaang! Crash landing! Landing pages aren‘t any different. According to a survey. only about 22% of businesses are satisfied with their conversion rates. If you aren't able to land your visitors safely and amongst the 78% of, time to fasten the seatbelts. C& Q FLY HIGH X/ |TH CONVERSION FOCUSED LANDING PAG :8 ONKS SHO OU HO Before you jump StaiT. l|I1(I€TStai1(III’ie need of a high performing landing page — why do you need a great landing page at the first place? Easily capture 5. convert leads Showcase specific offer to a prospect Link similar offers and other services or products collect data and information aborit your prospects sharable landing pages provide fuel to other marketing channels KUDOS' NOW THAT VOU KNOW THE IMPORTANCE OF A LANDING PAGE. WHAT'S NEXT? "CONVERT"BEST PRACTICES You can‘t fly without understanding the dynamics of aeronautics. And. you can't design a cool landing page without knowing these "CONVERT" best practices. OFFER N0 RELEVANCV POP-UPS VISUAL ELEMENTS EFFECI IVE COPY REPONSIVE DEIGN TRUST ORIENTATION A (TA has no meaning without right offer, Provide and visually offer that distinctive your visitor s (TA can't refuse. Let visitors focus on the primary offer. Don't divert them through pop— lips, but an exit overlay is good way to retain them. Most visitors are "on the go". That said: turn your landing page credible and responsive & trustworthy don’t miss with out on the testimonials. mobile social proof. visitors and more. Any good landing page has a compelling Make yolii landing witty & emotional pages vislial copy can do to engage wonders for the audience you. and let them consume infoi mation qllickly Landing page is a first point of Contact Make It Generate curiosity. but explicitly talk about whats the offer about. AN Y THIN TO CONSIDER FOR HIGH PERFORMING LANDING PAGE Load speed time Above the fold vs Below the fold content split testing Use directional cues to draw attention to the form conversion tracking Don't crowd forms. Use Whitespace Referrals Use oversized buttons Engagement per audience group Do usability. functional. and other testing Cross—browser compatibility an we yming page W35 "5'ld“E<l care about sco keywords while wi iting Resistance free (TA me” ”””‘"‘3 page‘ Unique Vallie Proposition D” ‘ “Aggy” Experiment media types like video. 6°“ °f we I“”"‘"9 Page images. screencast, etc For in validations and minimizing the number of flaws Be consistent. but Create different landing pages for different audience SO. YOU HAVE LEAPNT FLYING. BUT DOES THAT MAKE YOU THE BEST CAPTAIN’ MAY BE NOT! UPNEXT IS WHAT MAKES YOU THE BEST CAPTAIN AKA LANDING PAGE MAESTRO. LANDING PAGE DESIGN TRENDS UPDATE YOUR BRAIN S CONTROL ROOM Just like a good captain that updates ATC about traffic and the last minute situation. yoli should update yourself about latest in vogue. talking about landing page design trends. ' Ghost Buttons Unlike the set trend oiplacriig vrbiarit contrast ' (TA color. ghost buttons are very subtle. They i are covered with a little border. give smoky white reeling. and hold the content smoothly These buttons work well if you have two competing (TAs (try/ buy] combined with terrriiiial positioiiing to create implicit design hierarchy. This is the new rad and you can only test to see their effectiveness. Design with innovation Designing with innovation is the new some brands don‘t let the landing page feel like a real runway for visitors. They kill the riionotoiiy avoiding standard navigation and riienus in I landing page design . 62 r’ I : A’ Suggestive power of the eye some brands also use suggestive power of eye and use images pointing directly at the (TA. This helps riiotivate users look at the (TA. ' Inte"3“IVe "eP°'1I"9 ' Many landing pages that are built to share I information. generate rininediate reports based I on the data filled by the prospect These are , interactive graphs or reports generating more are : engagement as visitors can play around them. Less is more approach ' while we talk about making landing pages visual. rnost designers take the route I cautiously They now don't place many images . on the page. especially if that IS corriproinisiiig the load speed. More designers use a good riiix of content « graphics, so that the conversions dont get affected. Two-step signup forms As capturing the information is one of the main ideas behind creating landing pages. designing rntelligeiitforiiis is (riticaL subtle two step opt-in roiiiis are quite in vogue. with such forms. theie is a button or link which when clicked pops up a new form or redirects to a new page Full screen Videos Fllll screen contextual videos can increase conversions up to dose. contextual videos help set the mood for the conversion. Prospects are triggered emotionally with the subtle imagery and are persuaded to click the (TA button. Landing pages should differentiate Go with the flat designs TAKEAWAY Consider the mobile first approach CC rule - Curious Copywriting Many riiodern designers use cc trend and instigate curiosity in the minds of the visitors. By not irientionrng anything explicit. some designers use (What is it> what result it fetches if I engage? ) rrile. which center ciirioiis copywriting with headline that isn't clear. you surely generate more clicks. As a drawback, it might also increase the bounce rate «H Flat illustrations Not only landing pages. butalso the operating system and interface design of renowned brands like, Apple focuses on falling fiat . i with flat design. iiiost landing pages rolloiv clean Sr open space. crisp edges. blight colors. and twodimensionatrlat illtistrations _L_ Ftml'rING The floating KISS some brands love lengthy landing pages with detailed notes about their services and products including contextual imagery. Floating navigation bars are great to use if the landing page is lengthy. Make the forms interactive and intuitive Use white space and go minimalistic Email Monks design and code heavenly emails. newsletter templates and landing pages. To know more email us on h¢llo@emnIlmanlts. :nm or visit www.2mallnmnlt3.zum 1; . i 2i3 574 MONK

Add a comment

Related pages

The Anatomy of a High-Performing Landing Page (Infographic ...

More contents from our site. Why Targeted Landing Page is Important for PPC and SEO? 10 Useful Tips When Creating Targeted Landing Page for PPC and SEO ...
Read more

High Performing Landing Pages

Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

High Performing Landing Pages [Infographic]

Landing pages are like fertilizer for an inbound marketer to generate genuine leads. According to a survey, only about 22% of businesses are ...
Read more

High Performing Landing Pages [Infographic] | Online Sales ...

February 1, 2016. Landing pages are like fertilizer for an inbound marketer to generate genuine leads. According to a survey, only about 22% of businesses ...
Read more

How to Build High-Performing Landing Pages [Infographic ...

09 Feb How to Build High-Performing Landing Pages [Infographic] Posted at 06:42h in Infographics by Dana Kilroy. 150
Read more

High-Performing Landing Page | Digital Marketing Philippines

... Home > Blog > Archives for High-Performing Landing Page. ... High-Performing Landing Page (Infographic ... high-performing landing pages that ...
Read more

Conversion Optimization on Pinterest | Infographic ...

Explore Rebecca Haden's board "Conversion Optimization" on Pinterest, ... See more about Infographic, ... Landing Pages Qr Codes Orphan Blog
Read more

Landing Pages on Pinterest | Infographic, Business and Website

Landing Pages Infographic Business Website Landing Page Design How To Make Anatomy Social Media Marketing Marketing Web Development Infographics Tips ...
Read more

How to Create High Performing Landing Pages | Social Media ...

Your landing pages are one hurdle ... How to Create High Performing Landing Pages. ... Facebook contests and campaigns are powerful ways for brands to ...
Read more