Published on February 28, 2014
EKA The brand name EKA is a Sanskrit word which translates into ‘Unique’ in English, As the product we offer are very unique from our competitors and have no match. We knew that to shine and prosper in the industry we had to please our consumers as consumers are the kings. Customer’s expectations are ever increasing thus our brand’s objective is to fulfill them with our own unique way and shoes are a personal accessory which define a person, also gives an insight to one’s character so we bring out a unique collection with a lot of variety so that every customer gets satisfied.
ACCELERATING TO THE FUTURE Our tagline might seem over exaggerated but it is true, we are offering such unique features in a shoe that you will find no where. Wearing our shoe is like taking a step into the future with it Body Mass Index Calculator, Heart Beat Rate Calculator and other Bonus Fitness Features it does take shoes to another level.
EKA LOGO The logo of EKA signifies the love for feet a human being has, as we cannnot admire them enough, our brand makes shoes that’ll make you love your feet. We match style with comfort to give a wonderful experience.
SEGMENTATION The main emphasis will be on geographical segmentation cause the packing may vary depending on the geographical conditions of that place. Neighborhoods, Cities, States, Nations all combine into a geo-cluster to which the product must be supplied so that our product is easily accessible to the customers. Even thought the main priority should be to keep it balanced.
FEATURES 1. 2. 3. 4. 5. 6. 7. 8. 9. Measures Body Mass Index Measures Heart Beat Rate Calculates Calories Burnt Calculates Weight Calculates Distance Covered Measures Speed of Travelling Can play Audio Files Waterproof Lightweight
PACKAGING Our shoes are packed in a Attractive Multi Colour Box which also gathers attention and also lures customers making it very unique which also matches the theme of the shoe.
PRICING STRATEGY The shoe can be expected to be costly considering the features being offered and quality too, advertising and packing charges will surely add to the cost, Pricing it high isn’t that big of a risk since there no certain competition expected in the current market. Discounts, rebates and seasonal offers will be released to increase sales.
CHANNEL OF DISTRIBUTION A direct channel is always an easy way out but seeing that we want to the reach globally, we had to choose indirect channel as it would be reaching more people and we would not be responsible for the transportation of the goods from one place to another.
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