#heweb08 - Hello is Anyone Out There? *Using Web Analytics *to Understand your Audience

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Information about #heweb08 - Hello is Anyone Out There? *Using Web Analytics *to...
Technology

Published on October 7, 2008

Author: jameskm03

Source: slideshare.net

Description

Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.

Kyle James [email_address] doteduguru.com

Points to Cover Building the Argument Key Performance Indicators (KPI) Understanding Key Terminology All Things Google Analytics Additional Analytics 4 Rules of Analytics

Building the Argument

Key Performance Indicators (KPI)

Understanding Key Terminology

All Things Google Analytics

Additional Analytics

4 Rules of Analytics

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Are you listening to what your visitors tell you?

? How are you making web decisions?

 

What is Important?

Understanding Analytics Terms

Understood Terms Visits Pages/Visit Absolute Unique Visits % New Visits Traffic Source Landing Page

Visits

Pages/Visit

Absolute Unique Visits

% New Visits

Traffic Source

Landing Page

Misunderstood Terms Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types

Pageviews

Avg. Time on Site

Bounce Rate

Exit Rate

Traffic Types

Pageviews For more Info: doteduguru.com/hew/pageviews

Avg. Time on Site

Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

Traffic Types

Benchmarking

edurank.nucloud.com

Benchmarking Google Analytics Society -> Education -> Colleges & Universities

Choosing an Analytics Package For more Info: doteduguru.com/hew/compare

10/90 Rule

Google Analytics?

Installing Google Analytics For more Info: doteduguru.com/hew/gabasics

Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

Data Overload? Segment Filter

Segment

Filter

Google Analytics Profile Up to 100 Profiles with www or without Setup Default page Exclude URL Query Setup Site Search

Up to 100 Profiles

with www or without

Setup Default page

Exclude URL Query

Setup Site Search

Google Analytics Profile For more Info: doteduguru.com/hew/gabasics

Standardizing Data What’s wrong with this picture?

Standardizing Data For more Info: doteduguru.com/hew/filters

Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu

Filter Because you don’t always want everything

Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters

Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters

Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters

Directory Filter For more Info: doteduguru.com/hew/filters

Country Filter For more Info: doteduguru.com/hew/filters

Full Referral URL Filter For more Info: doteduguru.com/hew/filters

Tracking and Tagging

Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

Tracking Links For more Info: doteduguru.com/hew/tagging

Tagging Audience Segments For more Info: doteduguru.com/hew/tagging

Reports

Site Search Report For more Info: doteduguru.com/hew/sitesearch

Keyword Report

Content by Title Report

Referring Sites Report

404 Error Page Report For more Info: doteduguru.com/hew/404

 

Wait… There’s more

Offline Campaigns For more Info: doteduguru.com/hew/redirects

 

For more Info: doteduguru.com/hew/emailstats

For more Info: doteduguru.com/hew/email

Blogs For more Info: doteduguru.com/hew/blogs

RSS Statistics

ShareThis Tracking

 

 

Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing

Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook

Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin

Video Analytics

Web Analytics Rule #1 “Always Be Testing” #1

Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2

Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3

Web Analytics Rule #4 “Set Goals” #4

Setting Goals X campus visits scheduled a month X number of viewbooks downloaded a month Lower bounce rate on specific landing page X % over next month Get donor email campaign to generate X amount over next month Increase our video exposure X % for next month Promote and increase presence on a social network by X%

X campus visits scheduled a month

X number of viewbooks downloaded a month

Lower bounce rate on specific landing page X % over next month

Get donor email campaign to generate X amount over next month

Increase our video exposure X % for next month

Promote and increase presence on a social network by X%

Kyle James [email_address] doteduguru.com Questions ?

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