Published on February 26, 2014
Yesterday, Today and Tomorrow
Patronize owners of listed houses (e.g. via Heritage Caledon Soiree) Presentations to local groups like historical societies Articles in rural lifestyle magazines Built heritage photo and art shows Publishing booklets and pamphlets Heritage web sites
Signs and plaques - Displays at public events -
Naming of streets and parks – in Oklahoma was named after Chief Henry Roman Nose. e.g. Roman Nose State Park Roman Nose was a Cheyenne warrior arrested for raiding white settlements in 1875. Later he joined the U.S. Indian Agency to make peace between the Cheyenne and whites. He became a chief in 1889 and lived till 1917
New Residents, esp. people not of pioneer ancestry or cultural background The Student and Young Adult generations Businesspeople, and Policymakers Aboriginals, and Environmentalists These groups all have a stake in heritage preservation
One way is to use the Web Websites are online pamphlets. Most people today go to the web for information Information flow is largely one-way With diligence, online content can be easily updated and kept fresh This is in contrast to printed displays and text
Another way is to use audio-visual media Cable TV documentaries, YouTube videos, webcasts, DVDs and USB keys are all AV communication channels Podcasts, radio documentaries and CDs are audio-only communication YouTube, webcasts and podcasts, and some TV documentary material are accessed via the Internet The others through broadcasting and static media N.B. via the Internet is almost always cheaper
The third (and newest) method is to use social media This approach is always web-based Here the reader/viewer and producer interact; in other methods they do not Social media are visual and still primarily text-based They are a CONVERSATION online They are also a JOURNALING online
Such online journaling and conversation is either long-form or short-form It outlines a point of view Blogging is long-form – a series of commentator essays called posts Posts can include pictures, video, and even sound for clarity and emphasis Twitter is short-form texting – quick and uncomplicated Both these formats encourage comment from readers and foster conversation strings i.e. they have the inherent potential to be a dialogue
Social media operate between individuals who choose to be connected Participants establish a connection to share a conversation with the originator This is called being a „Follower‟ for a blog; for Facebook or Google+ it has other names Followers are free to disconnect/unsubscribe when they lose interest in the theme or content i.e. they depart from the conversation
Social media are best used to communicate the viewpoints of individuals rather than collectives Attribution is a key feature – never “who wrote this stuff anyway?” Blogs are curated – the owner of the blog moderates what appears as commentary
Social media are formatted to be read on modern communication devices with internet access – PCs, tablets and smartphones They are an on-the-go type of interaction They lack the rigid linearity of traditional letters, e-mail and phone calls This suits the young and the busy You only read those posts you care to; you ignore/delete the rest
How to reach students? Heritage for Kids – a slide show, website, articles for „Kids in the Hills‟…. Facebook Teacher ?? page resource materials
How to Reach Beyond Settler Community? Attend/display at ethnic and aboriginal events Social media interaction with those communities Feature multicultural locations and stories Reach their children at school and thru the web
How to Reach Local Money-and-Power Elites? Influential people who live around here but don‟t „show up‟ Research what they care about – viewscapes, fine architecture, art and photography, village charm ....how do these overlap our field of interest? Engage with them in the context of their profession – artist, film producer, writer, publisher, blogger, TV and radio presenter, musician, corporate or political big shot..… Liaise with / present to area Chambers, chapters of Rotary, CAFE, CARP, and Freemasonry, and municipal special interest groups Q. How could the above become sources of funding for special projects?
Gets its information almost exclusively from online sources or peers Interacts and shares data through social media Highly values visual content Has little interest in long texts – reading takes up too much time Sees personal attendance at presentations as too linear -> no fast-forward or skip key! Is more informal, but can be more impatient and argumentative than in the past COPYRIGHT IAN KEITH ANDERSON 11/01/2014
Yesterday, Today and Tomorrow
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