Published on March 5, 2014
HERE COMES EVERYBODY* “Everyone Is a Media Outlet” *Jody Brannon bit.ly/jb-umd-314
* 3i: The “I’s” have it
Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation education perspectives health disparities
TARGET AUDIENCE & MISSION: THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS
“It’s a bit too WONKY for us.”
UPWORTHY REQUISITE: each item has a visual
+ churn & timing 1B Facebook Posts a Day 65% HIGHER engagement before NOON 3 hours avg. lifetime of a FB post 12% HIGHER clickthrough weekends on Facebook ads
+ Volume only 30%-40% of fans see any given FB post most posts by pages seen by <10% of fans. Edgerank Checker (top) AllFacebook.com (bottom)
+ At the core of content excellence… Fast Accurate Visual Expert Join the Online News Association!
+ Maximizing Social Reach Best time for Tweets is 5 p.m. Improve CT% with 1 to 4 tweets per hour CTR is higher on weekends Best time to Tweet is noon-6 p.m. Saturday FB’s is best day to share on FB spikes are at noon and after 7 pm Science of Social Timing
+ IMPROVED ENGAGEMENT WHEN A FACEBOOK POST INCLUDES VISUALS… CT% jumps album > 180% picture > 120% video > 100% EXTEND WITH • Photos • Quotes • Infographics JeffBullas.com
MediaBistro: Best Times to Post
+ Value 54% increased engagement when a Facebook post bears an image Citing Virtue
1 in 5 Californians is Hispanic
Upworthy wants … a CURATOR! + …clever eye for content, visual communication, and a bold voice for packaging… +“find great videos, graphics, and photos online and frame them verbally and visually in a way to make them absolutely irresistible” Has a background in at least one of the following areas: Graphic design / art / visual communication | copywriting / marketing / online marketing / advertising | comedy writing / songwriting | Spoken word / performance / acting / improv | creative management | Activism | Product or tech / website development | Entrepreneurship / leadership | Psychology |Social media | Communications | Scientific process / testing / analytics | Editing + Organized and creative + Self-directed and collaborative + An analytical optimizer and a flexible, out-of-the-box thinker + An aggressive go-getter and pleasant to work with
Water vs Diamonds
SHIRKY… “MASS AMATEURIZATION OF PUBLISHING”
A C B D
+ USA TODAY >example of multiple pressures facing newsrooms Facebook LinkedIn Twitter > Sports Vimeo Tumblr (tagged: Sports) Pinterest Posterous? (promotional) YouTube > channel or promotional?
Shirky new ecosystem of information <<<beware>>> Brannon echochamber of information
Applying Google Lessons to Obama’s 2008 campaign 1 Learn More 2 Sign Up 3 Sign Up Now 4 Join Us Now
Clay Shirky - Here Comes Everybody: The Power of Organizing Without Organizations jetzt kaufen. ISBN: 9780143114949, Fremdsprachige Bücher - Telekommunikation
Here Comes Everybody: The Power of Organizing Without Organizations; Author: Clay Shirky: Language: English: Genre: Non-fiction: Publisher: Penguin Group
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THAT WAS THEN: 1987. Here Comes Everybody was conceived by founding members Michael Jarmer and René Ormae-Jarmer in 1986 and has been rocking the greater ...
Read Clay Shirky's posts on the Penguin Blog. A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by ...
Find album reviews, stream songs, credits and award information for Here Comes Everybody - The Wake on AllMusic - 1985 - The Wake's second album is so much ...
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and ...
Clay Shirky, author of the just released "Here Comes Everybody: The Power of Organizing Without Organizations" speaking at Harvard Law School's ...
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Created Date: 6/25/2008 12:31:20 PM