Here Comes Everybody

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Published on March 5, 2014

Author: brannonj

Source: slideshare.net

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Guest speaking at the University of Maryland about social media and the information ecosystem.

HERE COMES EVERYBODY* “Everyone Is a Media Outlet” *Jody Brannon bit.ly/jb-umd-314

* 3i: The “I’s” have it

Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation education perspectives health disparities

TARGET AUDIENCE & MISSION: THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS

“It’s a bit too WONKY for us.”

UPWORTHY REQUISITE: each item has a visual

+ churn & timing 1B Facebook Posts a Day 65% HIGHER engagement before NOON 3 hours avg. lifetime of a FB post 12% HIGHER clickthrough weekends on Facebook ads

+ Volume only 30%-40% of fans see any given FB post most posts by pages seen by <10% of fans. Edgerank Checker (top) AllFacebook.com (bottom)

+ At the core of content excellence… Fast Accurate Visual Expert Join the Online News Association!

+ Maximizing Social Reach  Best time for Tweets is 5 p.m.  Improve CT% with 1 to 4 tweets per hour  CTR is higher on weekends  Best time to Tweet is noon-6 p.m.  Saturday  FB’s is best day to share on FB spikes are at noon and after 7 pm Science of Social Timing

+ IMPROVED ENGAGEMENT WHEN A FACEBOOK POST INCLUDES VISUALS… CT% jumps album > 180% picture > 120% video > 100% EXTEND WITH • Photos • Quotes • Infographics JeffBullas.com

MediaBistro: Best Times to Post

+ Value 54% increased engagement when a Facebook post bears an image Citing Virtue

1 in 5 Californians is Hispanic

Upworthy wants … a CURATOR! + …clever eye for content, visual communication, and a bold voice for packaging… +“find great videos, graphics, and photos online and frame them verbally and visually in a way to make them absolutely irresistible” Has a background in at least one of the following areas: Graphic design / art / visual communication | copywriting / marketing / online marketing / advertising | comedy writing / songwriting | Spoken word / performance / acting / improv | creative management | Activism | Product or tech / website development | Entrepreneurship / leadership | Psychology |Social media | Communications | Scientific process / testing / analytics | Editing + Organized and creative + Self-directed and collaborative + An analytical optimizer and a flexible, out-of-the-box thinker + An aggressive go-getter and pleasant to work with

Water vs Diamonds

vs

SHIRKY… “MASS AMATEURIZATION OF PUBLISHING”

A C B D

+ USA TODAY >example of multiple pressures facing newsrooms Facebook LinkedIn Twitter > Sports Vimeo Tumblr (tagged: Sports)  Pinterest  Posterous? (promotional) YouTube > channel or promotional?

Shirky new ecosystem of information <<<beware>>> Brannon echochamber of information

Applying Google Lessons to Obama’s 2008 campaign 1 Learn More 2 Sign Up 3 Sign Up Now 4 Join Us Now

jody@jodybrannon.com

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