Helping Startups Use Analytics

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Information about Helping Startups Use Analytics
Business & Mgmt

Published on February 24, 2014

Author: MarcoPetkovski



This very visual presentation was given at Podcamp Toronto 2014 about a recent idea, the follow-through, and some lessons.

The idea was Angel Analytics, a startup geared towards helping early stage startups realize their analytics capabilities.

The notes following are what came after the intro:

We had 2 engagements recently for the start of this project, they’ll keep their anonymity for this presentation. Two very different startups - one was an iOS application, the other was an online platform targeted at a very specific audience.

We discovered that, first, analytics implementations and understanding is still in a very nascent phase. Even our efforts are included within this.

Second, every startup has totally different goals - yes, the idea ultimately is more users, but how this happens is highly dynamic.

Third, It takes time to fine-tune an analytics implementation to the point of true value. This was an especially important lesson because we, by the end of the engagement, wanted to provide value, but due to the limited time available to us, we could only help plant the garden and water it a little, the rest is then up to the startup.

The lessons went far and beyond this, but above it all, we learned that we need to account for flexibility amongst a scheduled plan. We’re still figuring this out.

The next steps we’re taking as Angel Analytics is to continue working with early stage startups, helping them implement the right tools and make sense of the right data for the purpose of greater user acquisition and engagement. We would be happy to help you as well, we can figure this out together.

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