Published on July 15, 2009
Helgelandsbrua - Suramadu Bridges for better future
List of Topic • Short review of Helgelandsbrua • Al Ries’s Analysis • Rebranding Suramadu • Name Explanation • Logo Explanation • POP Analysis • POD Analysis • Plan for HarPan
Short Review of Helgelandsbrua • Helgelandsbrua (Helgeland Bridge) is a bridge in Helgeland that connecting Sandnessjøen & Alstenøya island to the mainland in Norway. Build in 1989, Helgelandsbrua is a stayed-cable bridge with main arch 425m, It’s a road bridge just like Suramadu. • Helgelandsbrua slogan is ‘Marktstedt im Nordseewind’ (Marktstedt in North Sea Wind). Source : www.ub.uit.no en.structurae.de Back
Al Ries’s Analysis • Helgelandsbrua named from where it was build, in Helgeland, the most southerly district in North Norway. In Al Ries, it’s name just like College New Jersey, rather than Princeton University. • Helgelandsbrua’s slogan,’Marktstedt im Nordseewind’ may contain double entendre which sentence is intended to be understood in either of two ways (north sea wind is one of hardest & coldest wind). Back
Rebranding Suramadu • New Name : Jembatan Harpan • New Logo : Back
Name Explanation Jembatan HarPan can be describe as : Jembatan Harapan akan Perubahan Mean desire for a hope to change (economic) that will be realize. Jembatan Harapan menuju Perubahan Mean for a hope toward change that will be realize. Jembatan Harapan untuk mencari Perubahan Mean a hope to seek change (in economic stage). Back
Logo Explanations • Harpan name, with a ball between word HAR and PAN look like letter ‘O’ and can be read as HAR’O’PAN, or harapan, mean a new hope offered by that bridge. • A ball between word HAR & PAN, look like an eye ball that look into bridge’s tower brightly, mean a look for a bright future offered by that bridge. • Black background inside tower has contrast orange outside tower, mean from darkness past going to bright future by that bridge. Back
POP Analysis POP HarPan Bridge HarPan Bridge • Type • Cable-stayed bridge • Cable-stayed bridge • Tower • 2 tower • 2 Tower • Main span • 434 m • 425 m • Usage • Road bridge • Road bridge • Other Benefit • Connect Madura Island • Connect Sandnessjøen to Java Island & Alstenøya island to the mainland in Norway Back
POD Analysis POD HarPan Bridge HarPan Bridge • Inhibitor • Madura strait • Leirfjord • Total span • 5,438 m • 1,065 m • Road type • Toll road • Common road • Other • Increase • Expediting economical Industrialization on flow from mainland madura Back
Plan for HarPan • Societing HarPan bridge as a tool to equalizing development in East Java. • Introducing HarPan bridge as a new icon of equalizing development in East Java. • Remarking madura island as new Industrial area and as a new tourism area, connecting via HarPan bridge. • Revitalizing Bangkalan and Surabaya as gate city to HarPan bridge. Back
1. Helgelandsbrua - Suramadu Bridges for better future . 2. List of Topic• Short review of Helgelandsbrua • Al Ries’s Analysis • Rebranding ...
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