Heini van Bergen - International SEO

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Information about Heini van Bergen - International SEO
Technology

Published on November 15, 2008

Author: eduardblacquiere

Source: slideshare.net

Description

Heini van Bergen his presentation on International SEO at SMX London 2008.

International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008

Google is King But not everywhere in the world

Source: Oxyweb

Worldwide Search market shares Source: Comscore

Asia – Pacific market shares: Source: Comscore

Some facts about Baidu: -Baidu serves up to 7.5 billion (!) searches a month -Baidu’s web index contains over 740 million web pages -Baidu is ranked 11th on Alexa’s worldwide ranking -“Fact”: Baidu get’s paid to remove negative listings on formula -Baidu is moving towards B2B, competing Alibaba

P a id S ea rc h (P P C ) P a id + pla c em en O rg a nic S ea rc h t (Fix ed)

Russia market shares: Source: Comscore

Some facts about Yandex: -Largest Russian Search Engine and Web Portal -Yandex serves around 1.5 billion (!) searches a month -Yandex Schedules IPO for 2009

P a id O rg a nic S ea rc h s ea rc h

To take home

Numbers to take home: -Around 80 billion searches monthly -6 out of 10 searches conducted on Google sites -So 32 billion are on Non-Google websites So... Take a look abroad and go international!

Thank you! Contact me: www.tribal-im.com heini.van.bergen@tribal-im.com twitter.com/heinivanbergen

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