Heineken Experience

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Information about Heineken Experience
Education

Published on December 30, 2008

Author: khoven

Source: slideshare.net

Description

By Annelie de Bruijne & Ricky Langeveld

http://www.youtube.com/watch?v=nNMZFhdqVJY WELCOME

PRESENTATION Company description Target Group Result Analysis Goals | Criteria Strategy Concept

Company description

Target Group

Result Analysis

Goals | Criteria

Strategy

Concept

COMPANY DESCRIPTION Heineken Experience Current strategy

Heineken Experience

Current strategy

TARGET GROUP Tourists Amsterdam

Tourists Amsterdam

RESULTS ANALYSES Conclusion Strengths Weaknesses Opportunities Threaths

Conclusion

Strengths

Weaknesses

Opportunities

Threaths

GOALS / CRITERIA Clearance Must see attraction Collaboration Digital Media Communication Innovative Education, interaction, entertainment on the website

Clearance

Must see attraction

Collaboration

Digital Media Communication

Innovative

Education, interaction, entertainment on the website

STRATEGY Tourists Amsterdam Unfamiliair with HE Tourists Amsterdam Familiair with HE Collaboration with must see attractions Website Visit Heineken Experience

COLLABORATIONLINE Involved must see attractions

Involved must see attractions

www.highamsterdam.com

www.highamsterdam.com

CITY MARKETING: BLUE TOOTH Basis Poster points Blue tooth points

Basis

Poster points

Blue tooth points

www.heinekenexperience.com Entering website Community Information and history Events and tours

Entering website

Community

Information and history

Events and tours

INTRO MOVIE It’s all about the Experience … Enter your name and country

It’s all about the Experience …

COMMUNITY

HISTORY AND INFORMATION

EVENTS & TOURS

Heineken Experience Target Group Internal & external analysis Goals Strategy & Concept SUMMARY

Heineken Experience

Target Group

Internal & external analysis

Goals

Strategy & Concept

Questions?

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