Published on July 18, 2007
Heartland Golf Marketing Putting more bucks in your cup www.heartlandgolfmarketing.com 515.322.1211 – Doug Mitchell
Overview • HGM benefits golfers and courses • Drives traffic to courses • Delivers discounts and incentives to golfers • Leverages technology so courses don’t have to – Email – SMS (text messaging) – Blog/Website – Customer Service Enhancement
Chicken or Egg? • Hundreds of users? • 20+ Courses? • The Answer? Customized solution for each course
Goals • More players on off times (or anytime) • More clubhouse sales • More food and beverage sales • More repeat business • More club sign ups • Increased customer service and satisfaction
How we achieve them • Email marketing – Ask specifically for permission to market to your golfers and gather specific data on them – Coupons (discounted round +hot dog for $XX) – Discount packages (Foursome + carts for $xx) – Special events (HGM discount day)
How we achieve them • SMS (Text Message) – Specific discount messages sent at key times • Friday before lunch to arrange afternoon game – Blog • Keep generating traffic and interest with posts and articles • Banner ads and site traffic
How we achieve them • Customer Service Enhancement – Ask for permission to market! – Never let a customer go untouched – In-house assistance for deploying program – Coach your team members – Hourly consulting available
OK…but how much? • Different each time based on your needs • $x per round derived from HGM efforts • Banner ads free for now…why not? • In-house customer service training – hourly • No recurring fees or commitments • Easy reporting interface based on trust – “Please enter how many rounds were played using the HGM ads /coupons?” Thank you.
Sounds good…now what? • Please call 515.322.1211 or email us – email@example.com • Visit www.heartlandgolfmarketing.com to see what the site looks like • We’ll visit personally and sort through the simple details
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