Hearing aids Market in India

40 %
60 %
Information about Hearing aids Market in India
Health & Medicine

Published on November 16, 2008

Author: dheemanvaidya

Source: slideshare.net


A quick snapshot of global & India market of Hearing Aids in India. For more information contact: goldenespatzen@web.de

Market Evaluation for Hearing Aids in India

Global Market Overview 1997 Global Market Shares 1998 2006 2005 Global Market Shares Others Siemens Company # of Deals Others Widex 7% Siemens 20% 24% Phonak ∼7 7% 21% GNR ∼6 WD ∼4 GN Philips Resound Starkey Siemens ∼1 4% 17% Starkey 14% 10% Resound 5% Danovox WD Widex # of deals ∼ 20 5% 12% Phonak WD 8% Phonak 8% 17% 21% Hearing aids (HA) is ∼ US$ 4 Bn (2005) & categorized under medical devices business HA is one of the few businesses with strong EU market domination & presence The Hearing aids market has seen a major consolidation with a spurt of M&A activities Focus is on technological leadership & consolidation Source: Equity Research

India: Economy & Healthcare Economy Leverage Demographic Leverage Stability of current Government Skilled human capital + 8% GDP growth target Democratic government Continuity of economic & Widespread of English structural reforms Macroeconomic stability Currency will hold up reasonably Mounting FDIs & Institutional Investments Corporate Advantage Healthcare Advantage Dynamic private sector Healthcare industry will remain Institutions supporting free market buoyant economy Price sensitivities will remain Largest local market in the world Generics/ Local mfg will increase Well-developed financial sector More MNCs will come direct Rich & diverse culture that generates a wealth of ideas

Siemens Hearing Products Based at Bangalore Part of the huge Siemens Medical Solutions Large portfolio Rs. 10,000 to Rs. 60,000 per device Best selling products – Centra, Triano Greater emphasis on Science & Professional driven sales Strong government liaison Increasing consumerization – Not in line with Siemens’ philosophy

GN Resound India GN ReSound’s products have been distributed on the Indian market since 1994 In 2005, GN decided to partner up with the largest Indian GN ReSound distributor to form GN ReSound India GNR has limited product range The focus is on consumer sales thru professionals & retail chain GNR does not wish to establish or run retail chains India organization expected to change in view of the Phonak acquisition of GNR globally

William Demant Holdings WD present thru Distributors Bernafon – Hearing Aid Centre, Ludhiana Oticon – Alps International, New Delhi Overlapping & negative sales synergies Not fully integrated product portfolio Selected launched portfolio High focus on the high price variants High style quotient products

Widex India Based at Chandigarh JV between Widex & an individual Most developed channel & customer contacts Celebrity promotion – Syed Kirmani, Ex-cricketer & Zohra Sehgal, Actress Owns Senso Hearing Centre Focus on direct consumers thru DTC Promotion

Starkey Labs - India India entry in 2007 Present as of now thru a distributor & also a local player, Elcon Plans for; Sales office Manufacturing site Manpower allotment ∼ 40 people Privately owned company Hi-tech products & average sized portfolio

HA Devices Value Chain Cli nic n rive /I Distributor nst er D i tu m tio nsu n Manufacturer Dr Co ive n Stockist Retail Driven

Customers at a glance Lack of awareness… Abundance of denial Major clusters of customers Retailers/ Wholesellers Professionals – Audiologists/ ENT Surgeons with inclined Otology practice Consumers/ Patients Government organizations Non-Government organizations Promotions Print/ TV/ Radio Events – Consumer/ Healthcare Professional recommendations POS/ POP campaigns Organizational campaigns Companies with long-term view only will sail thru

?&! Thank you!

Add a comment

Related presentations

Related pages

Hearing Aids Market|India 2014 - Research on India

Netscribes latest market research report titled Hearing Aids Market in India 2014 states that the demand for hearing aids is increasing in the country due ...
Read more

India emerges as big market for multinational hearing aid ...

India emerges as big market for multinational hearing ... India a top-notch market for hearing ... India, a Switzerland-based hearing aids ...
Read more

Market Research Reports - India Hearing Impairment Market ...

India Hearing Impairment Market India Hearing Impairment Market Outlook to 2018 ... Figure 7: India Hearing Aids Market Segmentation by Behind The Ear ...
Read more

Best Hearing Aid Buying Guide - Consumer Reports

Digital Hearing Aids Digital models have microphones that transmit sound to a computer chip, ...
Read more

Hearing Aids for Hearing Loss - Starkey India Hearing Aids

We strive to make better hearing as effortless and worry-free as possible, so when you put your hearing aids on in the morning, ... Starkey India. C-2, ...
Read more

Digital Hearing Aids | Hearing Clinic & Solutions India ...

... latest digital hearing aids clinic & offer complete hearing solutions ... 10% of the world population suffers from hearing impairment; In India, ...
Read more

Home - Siemens Hearing Aids

Siemens hearing aids enable people to cope with hearing loss for a full and active life. ... Sivantos India Pvt. Ltd. is a Trademark Licensee of Siemens AG
Read more

Widex - hearing aid solutions

Widex hearing aids help people hear better. Widex strive to give people with hearing loss the same opportunity to communicate as those with normal hearing.
Read more

Hearing Aids for Hearing Loss - Starkey Hearing Aids

Starkey hearing aids are made in the USA. Our dealers can help you choose the right hearing aids for your lifestyle.
Read more