Health & Fitness Case Study

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Information about Health & Fitness Case Study

Published on November 14, 2016

Author: JuliaDutta


1. The concepts and creatives shown here are the intellectual proprietary of Xebec Communications Pvt. Ltd. and may not be used without prior consent. All concept images shown in the presentation are merely indicative. For final artwork images needs to be bought or photographed.

2. Gold’s Gym • Handled the account for over 5 years • From just a few centres in Mumbai it grew to an all India brand with over 50,000 members

3. Urbounce • Created a new positioning Inspiring and sustaining fitness communities • Helped them build an entire brand Ecosystem around that

4. We started when they had about 250-300 members – today they have grown to over 1000 members

5. They conduct a Happy Hearts Marathon – - Name given by us. - Last year 450 registrations for the marathon - This year, registrations shot up to 850 - Implemented our suggestions like promotions and leaflet distribution and also social media and Whatsapp marketing

6. - December and January are slack months for the fitness industry. Enquiries hardly come. - Through the new positioning campaign – inspiring and sustaining fitness communities walk-ins tripled - As opposed to 2-3 walk-ins per day during this period last year, the walk-ins increased to 7-8 per day

7. Creative Showcase Urbounce Gym, Pune

8. Trial Coupon

9. Communication for Marathon

10. Internal branding posters for competitions

11. Internal branding panels

12. Happy Hearts Marathon posters

13. Diwali Communication

14. Annual membership campaign

15. Communication for Senior citizens’ membership

16. FB Posts

17. FB Posts

18. Certificate for events

19. Certificate for events

20. Talwalkars Pune

21. Reborn campaign

22. Pirnt ads

23. Standees

24. Entrance arch at Gym

25. Branded T-shirts

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