Published on July 10, 2009
Brain Fitness Trends and Initiatives Health Care Unbound Conference June 22–23, 2009
Cognitive Interventions TRAINING REMEDIATION REHAB Brain Normal Impairments Neurological damage Purpose Deferring decline Disease Acute Care Staying sharp Management, Chronic Care Conditions Anti-Aging MCI TBI Depression Stroke Sports PTSD Alzheimer’s Disease performance Chemo Fog Behavior Disorders On-the-job Others… performance 2
Brain Fitness Defined * Cognitive Science Brain Fitness Physical Gaming Fitness What’s good for the heart is good for the brain Cognitive stimulation completes the picture 3
The Fun Factor: Dull ====== Highly Engaging The Science: “Inspired by…...” ====== Evidence of Effectiveness 4
Achieving Brain Fitness with Cognitive Training Play - Measure – Monitor – Manage Personalized & Adaptive Challenging Variety & Novelty Engagement & Fun Evidence of effectiveness 5
Trends & Growth Catalysts
Brain Fitness Trends Market Size 2008 estimated at $265M 35% CAGR 2005 2008 2015 estimate is $1B - $5B 2008 Data Points Fastest growing segment in the Casual Game sector Consumer & Health Care account for ~65% of the market Independent & Assisted Living Facility deployments increased ~100% Brain Gyms increased ~ 300% ? 7 Source: Sharpbrains 2009 Market Report
#1 Scientific Research is Positive Cognitive training improved cognitive abilities and effects sustained 1 Cognitive activities associated with reduced risk of cognitive impairment 2 Complex mental activities contribute to a lower risk of cognitive decline 3 A one-point increase in cognitive activity corresponded with a 33% reduction in the risk of Alzheimer’s 4 A cognitively inactive person is 2.6 more likely to develop Alzheimer’s disease 5 Cognitive Training improves targeted cognitive abilities 6 8
#2: Boomer Fear No known definitive cure for Alzheimer’s 1 6th leading cause of death, on the increase 5.3M Alzheimer's sufferers today 10M Boomers will get Alzheimer’s Disease & significantly more will experience MCI $174K - Average lifetime cost of care Top 3 Boomer fears relate to brain decline 2 #1 running out of money #2 being a burden on family #3 loosing mental capacity 1. Alzheimer’s Association 2009 Facts & Figures 9 2. National Marketing Institute 2008 Health & Wellness database
#3 Industry Funding 2008 Capital Investment~$45M First Product & Technology Acquisitions Platform Investments 10
#4 Public Policy & Sector Action Mental Health Parity Act Amendment 2010 Healthy Workforce Act (Harkin, D-IO, Smith, R-OR )(Udall, D-MN., Bono Mack, R-CA) Medicare emphasis on reduced hospital readmissions U.S. Army policy requiring pre-deployment cognitive screenings Corporate Education 11
#5 Pioneering Institutions & Individuals Raising awareness Sharpening the competitive edge Focused on reducing cost Doctor’s Prescriptions Pre-tax expense / FSA / HSA 12
A note on public attitude… “Should cognitive and brain health be a healthcare priority?”1 “YES” 61% of survey respondents Do users care about the science? “No” younger healthy adults per Marbles the Brain Store “Yes” Individuals with a cognitive impairment or the likelihood of one in the future. 13 1. Sharpbrains 2009 Market Report
The very latest public awareness…. Time Magazine 22 June 2009 14 Keeping brains healthy
PLAY Health & Wellness and Disease Management Cross Training or Rem / Rehab Program MEASURE MANAGE 15 MONITOR
Thank You Laura Fay, CEO HAPPYneuron, Inc firstname.lastname@example.org (650) 776-4352
1. Brain Fitness Trends and InitiativesHealth Care UnboundConferenceJune 22–23, 2009 2. Cognitive Interventions TRAININGREMEDIATION REHAB ...
Christina A. Hughes, MD Director, MS Regional Program VA Puget Sound Health Care System Seattle, WA.
Health Care Unbound June09 Seattle Brain Fitness - Marketplace Trends and Initiatives. Presented at Heath Care Unbound Conference, Seattle, June 09
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