Hashtag best practices for the modern online marketer

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Information about Hashtag best practices for the modern online marketer

Published on February 23, 2015

Author: Oxygen_Marketing_Agency

Source: slideshare.net

1. o2-v2.com http://www.o2-v2.com/en/blog/hashtag-best-practices-for-the-modern-online-marketer Hashtag best practices for the modern online marketer Harness the hashtag For all of us modern day marketers the waffle-shaped symbol that we see on many of the most popular social media networks these days have helped our companies to increase brand awareness, significantly boost the reach of our advertising campaigns and have become an integral part of implementing a successful social media strategy online, the all powerful #Hashtag. These hashtags are commonly used to help bring some order to the tons of content being published on social networks today so that users can find content on any topic, from anyone, that is updated regularly and is accessible to everyone! That being said, hashtags aren't there to be used and abused purely for the sake of it so some careful (and creative) planning on your side is needed to help further increase engagement from your online community and make it that much easier for your brand to be discovered online! If you want ot succeed in the social media space then it's important to implement these hashtag best practices... Know the platform you are working on Like the many different social media networks out there used for marketing today, the hashtag is used differently on each platform and therefore requires some research on your part as to what the best practices are. Seeing as there are quite a few networks to go through I'd like to share a great resource with you that covers the best practices of "hashtagging" and so much more of all the biggest networks you need to be marketing on. Visit our Oxygen 2.0 Pinterest page for your daily fix of everything social media right here! Be concise, capitalize and use your #'s wisely

2. One of the most annoying things someone can come across whilst browsing their favourite social network is a hashtag that's too long winded: #ireallyloveusinglonghashtags. Not only does it do nothing to improve search results to your page but it just looks wrong. You need to think of unique hashtags that will relate to your audience, grab their attention and get them engaging! If you must use a # that includes more than 1 word then be sure to capitalize: #GotYourAttention. Lastly, overdoing the # is a cardinal sin when it comes to social media marketing! Your best bet is to use no more than 3#'s when publishing your content. It just looks cleaner and makes you look more professional! Be specific It's really important to come up with hashtags that are specific to what you do that are simple enough for your audience to find. It's best to avoid generic hashtags when you are running a campaign because it makes it difficult to track posts and impossible for your audience to find you. Instead of opting for a # like #OnlineMarketing one should consider #ProOnlineMarketing or #ExpertOnlineMarketing. This means less competition for you and makes it easier for you be discovered! Use #'s consistently to increase brand awareness As you all know #'s are used to link a social media post to a group of others to the same topic so it's really important to be using them frequently throughout your posts so that they are conveniently grouped together to make them more accessible to your fan base. Creating brand related or industry specific #'s help to tie your content nicely back to your brand and help to increase brand awareness across all of your social media profiles. #Call to action Your # campaign and the posts you use them in are worthless if you don't include a call to action! You need to give your fans an objective, something to prompt them to engage! Things like sharing photos, quotes and competitions give your hashtag campaign value! Making proper use of hashtags are crucial to getting the most out of your social media efforts, giving your campaigns direction and ultimately getting you found and hopefully increasing your company's sales! What hashtag best practices are you using? Please let us know in the comments below Are you new to social media marketing? Do you need help drawing up a strategy that ensures you get the most out of your online marketing? Get in touch with one of our consultants today for your free consultation and discover how we can help you!

3. Posted by Dewet Boshoff on Thu 19 Feb, 2015 Dewet is originally from South Africa and has been living in Asia for almost 10 years. He found his calling in China, becoming a fluent Mandarin speaker whilst studying Business & Chinese at Shenzhen University, and was among the first cohort of foreign students to graduate with honours there. He is an inbound marketing scholar and social media enthusiast. Dewet delights in using his language skills to promote inbound in China and to educate the West on Chinese social media. When Dewet isn't on the job he enjoys outdoor activities, traveling to exotic locations and socialising with his friends-online and in the real world! Topics: Online Marketing • Social Media • SEO • Hashtags inShare5

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