Happiness in Behavioural Gamification

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Information about Happiness in Behavioural Gamification
Marketing

Published on March 5, 2014

Author: nkakuev1

Source: slideshare.net

Description

For full talk go to
www.g-era.co/happiness_in_gamification

BEHAVIOURAL GAMIFICATION OR WHAT MAKES PEOPLE LIKE YOU Nikita Kakuev For Free Hype

CONTENT 1.What makes people like you? 2.What is Behavioural Gamification? 3.How can Behavioural Gamification help?

HOW TO MAKE PEOPLE LIKE YOU?

MAKE THEM HAPPY!

WHAT IS HAPPINESS?

HAPPINESS

HAPPINESS = GOOD EXPERIENCE

EXAMPLE

+ EXAMPLE

ADDRESS THE “NOW PAIN”

INCREASE HAPPINESS

VS.

PEOPLE DO NOT CARE

HOW?

BEHAVIOURAL GAMIFICATION

GAMIFICATION IS A BUSINESS STRATEGY WHICH APPLIES GAME DESIGN TECHNIQUES TO NON-GAME EXPERIENCES TO DRIVE USER BEHAVIOUR

GAMIFICATION = „HUMAN FOCUSED DESIGN‟

GAMIFICATION

BEHAVIOURAL GAMIFICATION

Game Dynamics Feedback Game Mechanics Transparency Aesthetics Etc.

WHAT SHALL YOU START WITH?

Collect Data / Research Set Goals Design Test Analyse Adjust Implement Interpret Gather Data / Improve

WRAPPING UP! Find out what happiness is • Who are your audience? • What is their current psychological state? • What makes them happy? Make people happy & satisfied • Choose the actions/factors/motivators that would make your audience happy • Plan the progression of ‘happiness’ Make people happier & more satisfied • Analyse the results • Analyse the behaviour • Improve/Adjust chosen actions/factors/motivators

Nikita Kakuev gamifyme@g-era.co Facebook.com/gamifyme @Gamify_Me +G-EraCo @NKakuev #PsychologyInBusiness www.g-era.co

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