Published on March 5, 2014
BEHAVIOURAL GAMIFICATION OR WHAT MAKES PEOPLE LIKE YOU Nikita Kakuev For Free Hype
CONTENT 1.What makes people like you? 2.What is Behavioural Gamification? 3.How can Behavioural Gamification help?
HOW TO MAKE PEOPLE LIKE YOU?
MAKE THEM HAPPY!
WHAT IS HAPPINESS?
HAPPINESS = GOOD EXPERIENCE
ADDRESS THE “NOW PAIN”
PEOPLE DO NOT CARE
GAMIFICATION IS A BUSINESS STRATEGY WHICH APPLIES GAME DESIGN TECHNIQUES TO NON-GAME EXPERIENCES TO DRIVE USER BEHAVIOUR
GAMIFICATION = „HUMAN FOCUSED DESIGN‟
Game Dynamics Feedback Game Mechanics Transparency Aesthetics Etc.
WHAT SHALL YOU START WITH?
Collect Data / Research Set Goals Design Test Analyse Adjust Implement Interpret Gather Data / Improve
WRAPPING UP! Find out what happiness is • Who are your audience? • What is their current psychological state? • What makes them happy? Make people happy & satisfied • Choose the actions/factors/motivators that would make your audience happy • Plan the progression of ‘happiness’ Make people happier & more satisfied • Analyse the results • Analyse the behaviour • Improve/Adjust chosen actions/factors/motivators
Nikita Kakuev firstname.lastname@example.org Facebook.com/gamifyme @Gamify_Me +G-EraCo @NKakuev #PsychologyInBusiness www.g-era.co
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