Handout the importance of identity in the new economy

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Information about Handout the importance of identity in the new economy
Business & Mgmt

Published on March 10, 2014

Author: espruyt

Source: slideshare.net

Description

Identity plays an increasingly important role in the business strategy. This presentation tells you why, and how to make identity tangible.

Saxion Enschede - The importance of identity in the New Economy The importance and application of identity in the New Economy

Saxion Enschede - The importance of identity in the New Economy What drives the New Economy?

Saxion Enschede - The importance of identity in the New Economy Not an era of change, but a change of era

Saxion Enschede - The importance of identity in the New Economy The sustainability trend in a nutshell Energie ---> Voedsel ---> Bevolkingsgroei

Saxion Enschede - The importance of identity in the New Economy 3D-printing: decentralized production

Saxion Enschede - The importance of identity in the New Economy Bitcoin: decentralized property

Saxion Enschede - The importance of identity in the New Economy The internet of things: things become economic entities

Saxion Enschede - The importance of identity in the New Economy But what about us?

Saxion Enschede - The importance of identity in the New Economy The result: the anytime-anyplace economy

Saxion Enschede - The importance of identity in the New Economy Reputation will make the world go round

Saxion Enschede - The importance of identity in the New Economy And what drives reputation? “Identity oriented companies perform better” ! (Booz Allen Hamilton, 2004; Label, 2005; Moers, 2007; SWOCC 2009) !

Saxion Enschede - The importance of identity in the New Economy Which was found more tasty by consumers? Why?

Saxion Enschede - The importance of identity in the New Economy But how to make identity tangible? Rational Controlling Risk-taking Social

Saxion Enschede - The importance of identity in the New Economy But how to make identity tangible? The Professional The Pioneer The Manager Social Rational Controlling Risk-taking The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Which colour? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Which colour? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Which colour? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Which colour? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Four ways of 'selling' green energy The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Fair Trade, what colour? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy So who has a better fit with Fair Trade? "Have a break, have a KitKat" "Trusted taste, safe choice" The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy How Nike’s identity translates into sustainability policy !

Saxion Enschede - The importance of identity in the New Economy How Unilever’s DNA translates into sustainability policy !

Saxion Enschede - The importance of identity in the New Economy Whose approach is better? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

Saxion Enschede - The importance of identity in the New Economy Questions? The Professional The Pioneer The Manager The Marketeer Know-how Structure Efficiency Change Vision Freedom Care Security Responsible Imagination Optimism Fun

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