Published on December 31, 2008
Handivi Sharing Experiences
mobile market > mobile phone; first mass media and personal channel, always on, always accessible, available when content creation first impulse > millions devices worldwide, 30% use UMTS, 34% use MMS, 75% of subscribers have less than 35 years old > access democratization; data plans (mobile internet) 3G acess, netbooks > 240 millions users of mobile social networks in 2009 of 600 million mobile subscribers
actual problems > social networks are not fully integrated with mobile phones > operator walled gardens > social network walled gardens > people want cheap ways to communicate, not only locally, but globally > they want to share in real time, as it happens > they want to be always up to date
handivi > it's a mobile social network > with focus on usability, integration and ubiquity > for digital natives > sharing experiences (msg, photo, video) > always up to date with friends > SMS -> MMS -> handivi
team > Celso Pinto product development and technology - software development, mobile platforms and services - ITIJ-MJ, Siemens, Quadriga, Starmedia UK > Vitor Domingos marketing and operations - civil eng.; systems information, architecture and management - ITIJ-MJ, CGD, forumB2B, Maxitel, Jazztel
goals > 0.7 – December - interoperability, bug fix, invite system > 0.6/0.5 – November/October - site features, mobile optimizations, usability, feedback channel, tour guide - site open, backend consolidation, bug fix > 0.4 – September - messaging system, photo sharing, user profile, public timeline > 0.3 – August - alpha opening
2009 > January – user month - get handivi on getjar - open network to public - feature consolidation (application and site) - integration with other social networks - communication strategy > Fevereiro – social month - new social features - going to Mobile Peer Awards ;) - ....
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