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Information about haier061207

Published on April 21, 2008

Author: Bruno

Source: authorstream.com

Slide1:  Haier #2 “From China to the Globe” 2006. 12. 07. Professor : Michell Tony. R. Eum, Young Tae / Kim, Jin Ho Table of Contents:  Table of Contents 1.Company Overview 2. Product and Service 3. Strategy 4. Recent Investments 5. How to attract investment in Korea Slide3:  Fortune names 50 Most Powerful Woman in Business outside the USA.Yang Mianmian, President of Haier, to the No. 15 spot Staff reporter: On the latest biweekly issue of Fortune see the list of 50 Most Powerful Woman in Business outside the USA, Haier's president Yang Mianmian was placed 15th and 6 business women from the mainland of China and Hong Kong appear on the list. Fortune is quoted as saying that, 'Much of Haier's success over the past two decades, as it grew from a Qingdao refrigerator factory into a $12.2 billion global home-appliance giant, can be attributed to Yang's "one low, three high" strategy." Slide4:  China’s largest home appliance brand Founded in 1984 in Qingdao, China Official Home Appliances Sponsor of the Beijing 2008 Olympic Games Headquarters: Qingdao, Shandong Province, China Employees: Over 50,000 Financial Information: Haier’s global revenue in 2005 reached RMB 103.4 billion Average annual growth of 68% between 1984 and 2005 No. of Subsidiaries Over 240 Listed Subsidiaries: Haier Electronics Group Co., Ltd. listed on the Hong Kong Stock Market,Quingdao Haier Co., Ltd. Listed on the Shanghai Stock Business Scope: 1) Technology research 2) Product development and manufacturing 3) Trade 4)Financial services Key Product Lines: Refrigerators/Freezers, commercial air-conditioners, microwave ovens, washing machines, dishwashers, televisions, mobile phones, computers (96 Categories 15,100 Specifications,2006) Global Presence Trading Companies: 64 Design Centers: 8 Industrial Complexes:  15 Sales Network : Over 58,000 Chairman and CEO: Mr. Zhang Ruimin Company Overview Slide9:  Company Word & Picture Slide11:  Milestones : 1998-2001 1999 Haier lays the foundation stone at its first overseas factory: Haier America Refrigerator Corp. Ltd. in South Carolina, USA. Haier establishes its first overseas industrial complex: Haier (America) Industrial Complex in the USA. 2000 Zhang Ruimin appointed as CEO. Haier (America) rolls out its first “Made in America” refrigerators in the USA. Haier-CCT Holdings, a joint venture with CCT Telecom Holdings, is established in Qingdao and Hong Kong. 2001 Haier starts production of mobile phones. Haier’s second overseas factory is established in Pakistan Haier incorporates Ericsson Bluetooth Technology into Haier household appliances. Haier introduces dual drive washing machine technology. Slide12:  2002 Haier products enter the Australian and New Zealand markets. First washing machine rolled off the production line in Pakistan. Haier proposal of safe care water heater technology initiative accepted by the 66th IEC Conference. Haier establishes trading companies in Malaysia and Thailand. Sanyo-Haier Company, a joint venture between Haier and Japan’s Sanyo, is established in Japan. 2003 Haier Benfeng brand slim mobile phones launched in Beijing. First “made in Jordan” Haier washing machines rolled out in the Middle East Haier enters the home computer market. Milestone: 2002-2003 Slide13:  2004 Haier home computers introduced into the French market. Haier Middle East Industrial Complex opened in Jordan. Haier Electronics Middle East Company established in Dubai. Haier’s global revenue exceeds RMB100 billion (US$12 billion). 2005 Haier dual drive washing machine technology included in the 2006 IEC standard proposal. Haier establishes a wholly owned subsidiary in Australia. The total sales volume of Haier “Patriot IV” and QPSK decoding chips reach over 15 million. Haier Electronics Group Co., Ltd. is listed on the Main Board of the Stock Exchange of Hong Kong (HKG:1169). 2006 Haier non-detergent powder washing machine launched in Malaysia Milestone: 2004-Now Slide14:  Products and Services Home appliances • General home appliances

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