Hacking Innovation: What Innovators Really Do

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Information about Hacking Innovation: What Innovators Really Do
Business & Mgmt

Published on February 21, 2014

Author: aipmm

Source: slideshare.net

Description

What do innovators really do? This is the question our speaker had in mind. To investigate answers, he set out on the road, traveling the US in an RV. On this webcast you will learn the insights and secrets gained from business leaders, innovators, and product development professionals.

This discussion shares product development and innovation insights from interviews with product professionals and business owners from large and small businesses.

About the Speaker:
Chad McAllister was a boy who loved to take apart things to see what was inside - what made something work. Not too much of a stretch that he found a love for electrical engineering during college. After graduating, he worked with teams in small, large, and startup businesses developing products - new hacks that no one had seen before. Sometimes the products made customers into raving fans and sometimes it was left to him to pick up the pieces and figure out what went wrong. Along the way he returned to school, earning a PhD in business, to deepen his understanding of how to exceed customers' expectations. He is also PMP certified and holds professional product innovation certifications from PDMA and AIPMM. He founded Product Innovation Educators to teach anyone how to turn ideas into products that create raving fans. Oh, and he is currently traveling the US in an RV exploring innovation.

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Today’s Speaker Moderator: Cindy F. Solomon, CPM, CPMM cindy@startupproduct.com Presenter: Chad McAllister, PhD Innovation Hacker Email: chad@TheEverydayInnovator.com Linkedin: www.linkedin.com/in/chadmcallister Training: www.ProductInnovationEducators.com Blog: www.TheEverydayInnovator.com © AIPMM 2014 www.aipmm.com

Participate and Win! Stay on for the drawing at the end: 1 Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) 3 Online Preparation Courses for AIPMM “Certified Innovation Leader” valued $845 (additional fees to complete certification requirements) Everyone receives Product Innovation eBook © AIPMM 2014 www.aipmm.com

www.TheEverydayInnovator.com WHAT INNOVATORS REALLY DO HOW BUSINESS OWNERS AND PRODUCT PROFESSIONALS INNOVATE

www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip

www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip + interviewing innovators, product professionals, and business owners

www.TheEverydayInnovator.com WHY? • An itch to scratch

www.TheEverydayInnovator.com WHY? • An itch to scratch • Opportunity to learn from a variety of practitioners in different contexts – Larger – Small – Entrepreneurs • Share insights

www.TheEverydayInnovator.com MOST FREQUENTLY ASKED QUESTIONS • Where have you been? • What is your favorite place? • What is your RV? • Do you still like each other?

www.TheEverydayInnovator.com 6 QUESTIONS TO SHAPE INTERVIEWS 1. An example of innovation in your company? What makes this innovative? 2. Where did the ideas come from? Is that normal or are there other sources of ideas also? 3. What made it successful? 4. What is the most innovative person in your organization like? 5. Advice for business owners to be more innovative? 6. What else is important to innovation?

www.TheEverydayInnovator.com SETTING THE STAGE • Innovation is…

www.TheEverydayInnovator.com SETTING THE STAGE • Innovation is…

www.TheEverydayInnovator.com SOME LESSONS • Three areas of innovation focus: – Customer – Process – Differentiation • Culture • Swim with the best

www.TheEverydayInnovator.com SOME LESSONS • Three areas of innovation focus: – Customer – Process – Differentiation • Culture • Swim with the best My goal… provide you with at least one tangible action you can start doing today to be more successful with innovation.

www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • Can’t control the tangible product?

www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • Can’t control the tangible product? • Innovate the customer experience.

www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS – MCDONALD'S

www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • An aggressive focus on customers • Know your customers – The task or job they want to accomplish – Their perception of value – Make connections • How can you simply change the customer experience to create a higher value?

www.TheEverydayInnovator.com LESSON: PROCESS FOCUS – LAUNDROMAT OWNER & SOFTWARE MOGUL

www.TheEverydayInnovator.com LESSON: PROCESS FOCUS • Know what the job is • Hire the right people and let them run • Do the right things at the right times • Do you know what the problem or objective really is?

www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS – TIFFIN MOTORHOMES

www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS – TIFFIN MOTORHOMES

www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS • Know what customers want • Offer something that competitors are not • Stay ahead of trends – see what is coming next • When customers think of your product (goods or services), what stands out to them?

www.TheEverydayInnovator.com LESSON: CULTURE SUBTEXT • Culture answers: – What is honored? – What is avoided? – What is not tolerated? • “More important than any of the individual elements, however, is the role played by corporate culture — the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing…” (Booz & Co Global 1000 Report, 2011)

www.TheEverydayInnovator.com

www.TheEverydayInnovator.com Culture Through the Eyes of Kids Tiffin Motorhomes Vs Winnebago Industries

www.TheEverydayInnovator.com Culture Through the Eyes of Kids Tiffin • Smiling faces • Craftsmen • Transparent • Personal • Not repeatable • Family operation Winnebago • Neutral faces • Hourly employees • Secretive • Assembly line • Solid processes • Public corporation

www.TheEverydayInnovator.com Influence of Culture on Innovation Tiffin Winnebago Business Strategy Extraordinary customer service Minimize quality errors Culture We are family Consistency Innovation Service Centers Manufacturing Process

www.TheEverydayInnovator.com LESSON: SWIM WITH THE BEST

www.TheEverydayInnovator.com LESSON: SWIM WITH THE BEST • Find the best people in your industry you can get unbiased guidance from. • Look for ways to be sharpened and to sharpen others. • Don’t just learn your trade, master it.

www.TheEverydayInnovator.com PRODUCT INNOVATION EBOOK 16 Chapters Covering… It is in editorial review. To receive it when it is published, register at: www.theeverydayinnovator.com/win

www.TheEverydayInnovator.com THANK YOU

www.TheEverydayInnovator.com A FEW RECURRING THEMES • • • • • Trends: SWOTT anyone? Safety net Prototype - test - refine - validate Necessity Slack time – stepping back

www.TheEverydayInnovator.com Culture – A Tasty Example

www.TheEverydayInnovator.com CULTURE – KEY TO INNOVATING AS A CHOCOLATE MAKER • 45 artisan chocolate makers in the US. Problem – how to stand out? • Apply 3 Ps: 1. 2. 3. Personal: the mission is personally motivating Powerful: the story is bigger than themselves Persuasive: create raving fans that recommend the business • What is the story behind your product?

www.TheEverydayInnovator.com About Chad • • • • • Electrical Engineering Software Development Project Manager Product Manager Project, Product, Innovation Certifications (PMI, PDMA, AIPMM) • PhD – Requirements and Expectations • Educator • www.ProductInnovationEducators.com

Q&A Moderator: Cindy Solomon, CPM, CPMM cindy@startupproduct.com Presenter: Chad McAllister, PhD Innovation Hacker Email: chad@TheEverydayInnovator.com Linkedin: www.linkedin.com/in/chadmcallister Training: www.ProductInnovationEducators.com Blog: www.TheEverydayInnovator.com Free eBook: www.theeverydayinnovator.com/win © AIPMM 2014 www.aipmm.com

Upcoming Courses Course & Location CPM® Certification Prep Course & Exam McLean, VA Dates Days Time Mar 3-4, 2014 M, T 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA Mar 5-6, 2014 W, Th 8:30 am – 5 pm ACPM® Certification Prep Course & Exam McLean, VA Mar 7, 2014 F 8:30 am – 5 pm Follow the links above for more information, or contact: certification@aipmm.com. © AIPMM 2014 www.aipmm.com

Please Join Us Again! Innovate for Growth and Price for Profits Improve Product Design Through Gamification Mar 14th, 12 pm ET Mar 28th, 12 pm ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Announcements: http://www.aipmm.com/subscribe Call For Speakers: http://www.boldpm.com/call_for_speakers LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2014 www.aipmm.com

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