H2020 Research Projects Elevator Ptch

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Information about H2020 Research Projects Elevator Ptch
Technology

Published on February 19, 2014

Author: oliver.barreto

Source: slideshare.net

Description

How to create expectations and sell the value of a project from minute zero !!!

focus on real needs and problems, not on technology state of the art. Read these 3 easy steps...

H2020 Proposals Elevator Pitch because life is too short, to build something nobody wants oliver barreto

in 3 steps

Fill in the Tweet describe the project’s main value in a tweet (140 characters) ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ----------

fine-tuning value

who 1 Sentence #1 For (target customer) who (statement of the need or opportunity)

who what 12 Sentence #1 For (target customer) who (statement of the need or opportunity) the (product/service name) is a (product/service category) that (statement of benefit).

123 Sentence #1 For (target customer) who (statement of the need or opportunity) the (product/service name) is a (product/service category) that (statement of benefit). Sentence #2 why who what Unlike (primary competitive alternative), our product (statement of primary differentiation).

1234 Sentence #1 For (target customer) who (statement of the need or opportunity) the (product/service name) is a (product/service category) that (statement of benefit). Sentence #2 why goals who what Unlike (primary competitive alternative), our product (statement of primary differentiation). because life is too short, to build something nobody wants

1234 Sentence #1 For (target customer) who (statement of the need or opportunity) the (product/service name) is a (product/service category) that (statement of benefit). Sentence #2 why goals who what Unlike (primary competitive alternative), our product (statement of primary differentiation). because life is too short, to build something nobody wants

Create a Tagline for the project short, tri-colons are welcomed easy to hear & remember unique & memorable include your differentiation points, key benefits or value

H2020 Elevator Pitch because life is too short, to build something nobody wants oliver barreto

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