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H&M in Canada

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Information about H&M in Canada

Published on April 4, 2008

Author: Encrypted

Source: slideshare.net

Description

Analysis of H&M in the Canadian market. SWOT-Recommendations.
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Presented By: Ziasmin Akter Cédric Cambier Marc Maurey Lucie Raynal Washiul Sheikh Abu Saleh Soaib

AGENDA  Company Background  Current International Strategies  Canadian Market  SWOT Analysis  Current Objectives  Recommendations  Conclusion

COMPANY BACKGROUND

COMPANY BACKGROUND  One of the world’s largest clothing companies  Name came from ‘Hennes & Mauritz AB’  Established in: – 1947 – Vasteras, Sweden  Founded by Erling Persson

COMPANY BACKGROUND  Sells clothes and accessories for: – Women, men, teenagers, kids  Also sells its own branded cosmetics  Products are sold: – In store – Via catalogues – Through Internet

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