Published on March 25, 2009
Guy Kawasaki’s 10 Ways to Use LinkedIn
1. Increase your visibility Add connections to increase the probability of being seen.
2. Improve your connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
3. Improve your Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.
4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.
6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
8. Gauge the health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.
9. Gauge the health of the industry. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.
10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.
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