Published on March 14, 2014
Guru Lounge Entry #1 Gulf Fresh.. The following Presentation is by: Jesse Alvarez Biloxi Pages 2-5
Presented By: Jesse Alvarez L&L Broadcasting Office 228-388-2001 Cell 850-368-0099 Jesse.firstname.lastname@example.org Pg. 2 Entry #1 Pages 2-5 By: Jesse Alvarex
L&L Broadcasting We are the last chance to aggressively target your potential customer. We are an intrusive media, we are not waiting to be found, we are getting the message out to everyone. We are the brand builder. By partnering with us your brand will be known before it is needed and educating everyone, the consumer, the cook, the server, the managers and the owners that Gulf of Mexico Seafood is safe to eat! By partnering with L&L Broadcasting, you will have access to the biggest mouths with the most ears in the MS Gulf Coast Area. L&L Broadcasting has over 140,000+ weekly listeners. L&L Broadcasting has a proven track record of success with clients and market the areas most well known events on the MS Gulf Coast with great success some examples include Gulfport Music Festival, CPR Fest, the annual Coastal Cleanup, and the Peter Anderson Festival all of which have continued to see extreme success year to year. Pg. 3
Target The People Who Are Buying Your Product Objective: •Effectively target the #1 age group that eat out, Adults 18-64, – Adults 18-64 represent 74.3% of people that eat out at least once a month. •Brand msseafood.com Mindshare = Market share. – A great website is like a great restaurant, you have tell people where to find you Pg. 4
These (:30) or (:60) second spots run only during prime drive time Monday through Friday AM (6a-10a) & PM (3p-7p) giving you the maximum listening audience and an opportunity to increase top of mind awareness FOR your business. Here’s the offer:Here’s the offer: Run 6 (:60) second ads per day on each station • 3 ads 6a-10a and 3 ads 3p-7p That’s (120) ads per week That’s (480) spots per month Monthly Investment $5,500 This is 12 Month Contract Signature_____________________________ Date______________________________ This station does not discriminate in the sale of advertising time, and will accept no advertising that is placed with an intent to discriminate on the basis of race or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry Pg. 5
Guru Lounge Entry #2 Introduction The Following Presentation is by: Curtis Wiggins Biloxi Pages 7-9
Pg. 7 Entry #2 By: Curtis Wiggins Pages 7-9
Guru Lounge Entry #3 Blue Cliff College The Following Presentation is by: Curtis Wiggins Biloxi Pages 11-15
Pg. 11 Entry #3 By: Curtis Wiggins Pages 11-15
Guru Lounge Entry #4 Virginia College The Following Presentation is by: Patricia Anderson Jackson, MS Pages 17-21
Prepared by: Patricia Anderson, CRMC WKXI/WJMI December 9, 2013 Pg. 17 Entry #4 By: Patricia Anderson Pages 17-21
PURPOSE •1) reach primary target audience seeking to further education @ trade school environment •2) air effective radio campaign during enrollment period to reach said target audience •3) use top radio stations in the market to reach target audience Pg. 18
2014 MARKETING PLAN Primary Demo: Women 18-34 Secondary Demo: Adults 18-34 VIRGINIA COLLEGE PARTNERSHIP CAMPAIGNS: INTERNET CAMPAIGN STATION FEATURES: DR. MLK SALUTES (JANUARY) BLACK HISTORY MONTH (FEBRUARY) FREE FAMILY FILM FESTIVAL (JUNE-AUGUST) LIVE REMOTE BROADCAST PER QUARTER Pg. 19
WEEKS OF: Dates subject to change December 26, January 2, January 9 (DR. MLK SALUTE), February 6, February 13 (BLACK HISTORY NOTES), March 12, March 19, April 9, April 16, April 10 (EASTER EGG HUNT) May 7 (MOTHER'S DAY PROMOTION), June 11 (FAMILY FILM FESTIVAL) July 23, July 30 (BACK TO SCHOOL), September 17, September 21, October 22, October 29 Pg. 20
WJMI/WKXI M T W T F S 6a-10a 1 1 1 1 2 1 10A-3P 1 1 1 1 2 1 3P-8P 1 1 1 1 2 WEEKS OF: * 20 spots/week per station x $126 per spot = $2520 per week/flight x 16 weeks * DR. MLK SALUTES (January/$1500) * BLACK HISTORY NOTES (February/$1700) * EASTER EGG HUNT (March/April/$1000) * FAMILY FILM FESTIVAL (June-August/$2500) Pg. 21
Guru Lounge Entry #5 EXEL Proposal The Following Presentation is By: Christiana Houston-Williams Jackson, MS Pages 23-29
Presented To EXEL Radio Advertising Proposal Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157Pg. 23 Entry #5 By: Christiana Houston- Williams Pages 23-29
Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157 Exel is part of the SUPPLY CHAIN division of Deutsche Post DHL, the world's leading logistics group, with more than 285,000 employees in more than 220 countries and territories around the world. Radio is one of the most powerful media, and advertising on WKXI and WRKS will enable you to reach over 250,000 potential employees from around the state. Through radio advertising Exel will invite them to choose YOUR Company as a positive, respectful, and open workplace! Exel is the leading contract logistics provider in the Americas thanks to the hard work of 40,000 associates at more than 500 sites throughout the U.S., Canada, and Latin America. Together we generate more than $4.5 billion in annual revenues. People like doing business with companies they know and trust, and L&L is a trusted name in the community. Advertising on WKXI and WRKS is a great way to brand your business and educate the public about how you add value to the community! Exel is looking to employee smart individuals with diverse backgrounds — people who like to ask questions, solve problems, and insist on finding better ways to do things. Radio is the only media that has not declined in the past 40 years, and L&L broadcasting has some of the most popular stations in the market, for outstanding advertiser results! Through L&L Radio stations, Exel will reach a diverse group of potential employees from around the state. Pg. 24
Competitive Analysis Intimacy • Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers are comprised of ad copy, and Internet users are now subjected to a barrage of advertising. • With an average of 10 commercial minutes per hour (about 1/5 of each hour), Radio affords an uncluttered environment for advertisers. • Radio ads are always forefront for the listener’s attention – ads aren’t surrounded by competitors’ spots or buried in the back pages. Loyalty • Radio continues to be the #1 source of music discovery despite the numerous audio options that exist today. • Listeners tend to listen to relatively few radio stations and are extremely loyal to their favorites. • Because ads can run frequently and listeners tend to stay tuned for long periods of time, a brand that is big in Radio can create a disproportionately large share of mind for itself. Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157Pg. 25
Station OverviewStation Call Letters Format Target 99 Jams WJMI FM Urban Contemporary Adults 18-49 Freq. 99.7 (Top Urban hits of today) Kixie 107 WKXI FM Urban Adult Contemporary Adults 25-54 Freq. 107.5 (Soft Soul with less talk) The Zone WRKS FM Sports ESPN Radio Adults 21-54 Freq. 105.9 Gospel 1300 WOAD AM Inspirational Gospel Adults 35 plus Freq. 1300 Oldies 1400 WJQS AM Oldies Adults 35 plus Freq. 1400 News/Talk WJNT AM News Talk Adults 35 plus Freq. 1180 Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157Pg. 26
Radio is on 24/7, reaching over 93% of people age 12 and older every week and 78% daily Radio reaches consumers close to the time and location of purchase, whether they’re in-store or online shoppers. Listeners feel an emotional connection with their preferred radio stations Adding radio increases recall of TV, Newspaper, Internet ads. Consumers need to be exposed to ad messages multiple times before they begin to respond. Consumers vary in their stages of the purchase cycle – on-going radio ads allow your product or brand to be front and center when people are ready to buy. Radio’s relatively low cost in relation to other media allows advertisers to use multiple stations to reach their targets and build frequency levels for maximum impact. Benefits of Advertising on Radio Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157Pg. 27
Advertising Options Option I Thirty – three :30 or :60 second commercials on WRKS Forty – five :30 or :60 second commercials on WKXI Option II Forty – seven :30 or :60 second commercials on WRKS Fifty – one :30 or :60 second commercials on WKXI Twenty – five :30 or :60 second commercials on WOAD Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157Pg. 28
Christiana Williams Account Executive WKXI/WJMI/WOAD/WRKS/WJNT/WJQS 731 S. Pear Orchard Suite 27 Ridgeland, MS 39157 601.991.3454 email@example.com Pg. 29
Guru Lounge Entry #6 Patty Peck Honda The following presentation is by: Shawn Hamilton Jackson, MS Pages 31-34
Pg. 31 Entry #6 By: Shawn Hamilton Pages 31-34
RAB / GFK MRI AUTO PROFILE: HONDA 42.37% of U.S Adults 18-44 own or lease any Honda. 16.53% of all sports radio format listeners in the U.S. for Adults18+ own or lease any Honda. (Mon-Sun 24-Hour) 28% of U.S Adults 18+ with a household income of $20,000 - $49,999 own or lease any Honda. 41% of U.S Adults 18+ with a household income of $50,000- $99,999 own or lease any Honda. 63% of U.S Adults 18+ with a household income of $100,000 -$249,999 own or lease any Honda. WRKS The Zone 105.9 Profile Age Breakout of Adults 18-44 Monday – Sunday 6am-12md. 18%-18-24, 46%- 25-34 and 34%- 35-44 94% of WRKS Adults18-44 work full time. WRKS Adults 18-44 spend over $158 million annually in metro area retail sale. WRKS annual spending power for new car dealers is $28, 439,000. WRKS annual spending power for used car dealers is $3,199,000. Pg. 32
Guru Lounge Entry #7 Brown Bottling The Following Presentation is By: Michelle Walker Jackson, MS Pages 36-38
Pg. 36 Entry #7 By: Michelle Walker Pages 36-38
Guru Lounge Entry #8 Coors Light Presentation The following presentation is by: Tim Barber Jackson, MS Pages 40-45
CAPITAL CITY BEVERAGES AND COORS LIGHT WOULD BE PROMINENTLY FEATURED ON WJMI IN 2014 WITH A SERIES OF MULTI-PLATFORM PROMOTIONS, INCLUDING ON AIR, WEBSITE, AND SOCIAL MEDIA. THE BIG STATION, 99JAMS, JACKSON’S #1 STATION FOR HIP HOP AND R&B, WOULD PRESENT THE COORS LIGHT MESSAGE TO 117,000 ON AIR LISTENERS EACH WEEK. (NEILSON/ARBITRON, ADULTS 21+ SPRING 2013 TSA) WJMI.COM HAS ADDED LIVE STREAMING TO ENHANCE THE WEBSITE, AND APPROXIMATELY 7,000 WEEKLY VIEWERS REGULARLY VIEW THE WJMI FACEBOOK PAGE. BY UTILIZING ALL PLATFORMS, WJMI CAN OFFER A GATEWAY FOR COORS LIGHT TO INCREASE BRAND AWARENESS TO THE JACKSON AREA AFRICAN-AMERICAN AUDIENCE: ON-AIR PROMOTIONAL ANNOUNCEMENTS USING A WJMI AIR PERSONALITY AS A SPOKESPERSON CAN INFORM LISTENERS OF UPCOMING EVENTS SPONSORED BY COORS LIGHT, AS WELL AS GIVE CREDIBILITY TO THE PRODUCT IN THE AA MARKET. THE COORS LIGHT ENDORSER CAN INTERACT WITH LISTENERS ABOUT CURRENT EVENTS AND PROMOTIONS VIA SOCIAL MEDIA. LIVE STREAMING ON THE WJMI WEBSITE WOULD BE EXCLUSIVELY SPONSORED BY COORS LIGHT TO PROVIDE DIGITAL BRANDING TO CONSUMERS, AS WELL AS FOR PROMOTIONAL REGISTRATION. WJMI WOULD AIR HOURLY PROMOS NAMING THE EXCLUSIVE STREAMING SPONSORSHIP, WITH A TAG OF “COORS LIGHT HAS THE COOLEST COOL ZONES AND EVENTS IN JACKTOWN”. WEBSITE VIEWERS WOULD SEE A FIFTEEN SECOND COORS LIGHT VIDEO PRE-ROLL WHEN THEY CLINK ON THE LIVE STREAM. THE TOTAL OF 198 PROMOTIONAL ADS ON WJMI EACH WEEK WOULD REACH 62,200 ADULTS 21+ IN THE JACKSON MARKET AN AVERAGE OF 10.8 TIMES. (NEILSON/ARBITRON, SPRING 2013 MSA). Entry #8 By: Tim Barber Pages 40-45 Pg. 40
ON PREMISE- THE COOLEST WEEKLY EVENTS: WJMI WOULD AIR PROMOTIONAL ANNOUNCEMENTS WITH THE ENDORSER ASKING LISTENERS TO CONTACT THE STATION ON FACEBOOK AND TWITTER WITH THEIR NOMINATIONS OF THE “COOLEST “EVENT OF THE WEEK. EACH WEEK, THE ENDORSER WILL CHOOSE AND ANNOUNCE THE CHOICE OF “THE COORS LIGHT COOLEST EVENT IN JACKTOWN”. WJMI WOULD AIR PROMOTIONAL ANNOUNCEMENTS WITH ENDORSER EACH WEEK FOR 52 WEEKS ENCOURAGING LISTENER PARTICIPATION AND REMINDING LISTENERS THAT COORS LIGHT IS THE “COOLEST”. WEBSITE VISITORS WOULD REGISTER ONLINE FOR WEEKLY DRAWINGS OF COORS LIGHT ROCKY MOUNTAIN MERCHANDISE. WJMI WOULD BROADCAST LIVE FROM 4 “COORS LIGHT COOL EVENTS” CHOSEN BY CAPITAL CITY BEVERAGES IN 2014. OFF PREMISE- THE COOLEST COOL ZONE: WJMI WOULD AIR PROMOTIONAL ANNOUNCEMENTS BY ENDORSER ASKING LISTENERS TO SEARCH AND REPORT LOCATIONS THAT SELL COORS LIGHT THAT WOULD QUALIFY AS THE “COOLEST” ON TOWN. THE ENDORSER WOULD ALSO INTERACT ON FACEBOOK AND TWITTER ABOUT THE LISTENERS FAVORITE “COORS LIGHT COOL ZONE” LOCATIONS. WJMI WOULD BROADCAST LIVE FROM 4 “COORS LIGHT COOL ZONE” LOCATIONS CHOSEN BY CAPITAL CITY Pg. 41
WJMI 2014 SUMMARY WJMI PROMOTIONAL VALUE PROVIDED EVENT PROMOS 15/ WEEK FOR 52 WEEKS (1560) $ 46,800.00 WEBSITE EXPOSURE/LINK $500/MONTH FOR 12 MONTHS $ 6,000.00 REMOTE PROMOS 20 EACH FOR 8 REMOTES (160) $ 9,600.00 STREAMING PROMOS 168 ON AIR PROMOS/WEEK FOR 52 WEEKS $ 193,440.00 TOTAL: $ 255,840.00 COORS LIGHT INVESTMENT ON AIR ENDORSER $600/MONTH FOR 12 MONTHS $ 7,200.00 ON AIR ADS 15/WEEK FOR 52 WEEKS $ 46,800.00 WEBSITE STREAMING SPONSOR $2500/MONTH FOR 12 MONTHS $ 30,000.00 REMOTES (SETUP/TALENT) 8 REMOTES WITH LIVE BREAKS $ 16,000.00 TOTAL: $ 100,000.00 Pg. 45
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