GuideStar Webinar (03/18/14) - Make the Most of Your VolunteerMatch Account

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Information about GuideStar Webinar (03/18/14) - Make the Most of Your VolunteerMatch Account
Business & Mgmt

Published on March 20, 2014

Author: guidestar



We’re pleased to invite GuideStar Exchange Gold and Silver level participants to learn more about VolunteerMatch. In this webinar, we’ll cover how to set up your account, the Premium Account tools you now have access to, and some best practices for recruiting online to make sure you find the volunteers you need to run your programs.

Presenters: Jennifer Bennett, CVA, Senior Manager, Education & Training, VolunteerMatch; Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar USA (moderator)

Page Jennifer Bennett, CVA Senior Manager, Education & Training VolunteerMatch @JenBennettCVA

2 Agenda • VolunteerMatch Overview • Making the Case for Online Volunteer Recruiting • Best Practices for Recruiting Online • Review Real Opportunities Using Best Practices • Introduction to VolunteerMatch • Things to Remember • Q&A

3 VolunteerMatch Overview “VolunteerMatch strengthens communities by making it easier for good people and good causes to connect.” 97,133 nonprofits… 83,183 Active Opportunities…. 7,678,925 referrals since 1998 • VolunteerMatch has been around for 16 years, and is the top-ranked website for online volunteer recruitment and employee-volunteer programs • Our Learning Center offers over 20 webinar topics focused on volunteer management and VolunteerMatch tools, serving an audience of over 6,000 attendees each year

4 Recruiting Volunteers Online • Another Tool to Recruit Volunteers – VolunteerMatch User Survey • VolunteerMatch Research – 100 High Referring Listings – 100 Listings with no referrals • Best Practices – Help your listings stand out and find the “right” volunteers

5 8 Easy Steps for Recruiting Online • Make the Title Work for You – Catchy, Fun, Interesting • Keep it Brief – One Opportunity, 100 words • Word it Simply and Make it Easy to Understand – No Jargon, no acronyms • Make an Impact – Include a Strong Call to Action

6 8 Easy Steps for Recruiting Online • Provide Direction and Support – Time Commitment, Training, Restrictions • Make it Visually Appealing – Include Pictures, Graphics. Make use of White Space. • Remember to Edit – Grammar, Spelling • View your Listing as a Volunteer – Use a Critical Eye.

7 Best Practices for VolunteerMatch • Title Stands Out – Call to Action • Make Good Use of First Sentence – Visible to prospective volunteers • Brainstorm and Use Keywords – What kinds of volunteers do you want to find you • Keep Referrals on VolunteerMatch – Information is only useful if volunteers click ‘I Want to Help!’

8 Make Your Title Work For You

9 Review Real Opportunities Let’s take a look at some examples of good descriptions and those that could use some work.

10 Using Best Practices

11 Office Support

12 A Listing that Needs Work

13 A Listing using more Best Practices

14 Make the Most of VolunteerMatch • Create an account – Use the coupon code for Premium Account tools • Intro to your dashboard – Learn all the ins and outs • Do more with premium tools – Enhance your outreach and connection • Create a listing and start recruiting! – Walk through the steps and learn how to share your listing using social media

Create an Account 15


17 Hover over the Nonprofit dropdown and click GetStarted

18 Remember… Your VolunteerMatch listing may be the first time a volunteer learns about your organization: • Use language that is welcoming • Clearly state needs and impacts • Outline any potential ‘deal breakers’ • Craft opportunities that will attract the volunteers you need

19 Resources Learning Center Find upcoming webinar dates, how-to videos and more VolunteerMatch Support Account support or review help topics – Click Support at the top of any page GuideStar Coupon Code: Go the to the Benefits Section of the GuideStar Exchange to find your coupon code!

20 Thanks for attending! Join us online: Like us on Facebook: Follow us on Twitter: @VolunteerMatch Visit Engaging Volunteers, our nonprofit blog: For any questions contact: Jennifer Bennett (415) 321-3639 @JenBennettCVA

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