Guide to Understanding Multichannel Engagement

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Information about Guide to Understanding Multichannel Engagement
Business

Published on October 1, 2014

Author: AppliedSystems

Source: slideshare.net

Description

Insurance agencies can no longer rely on connecting with consumers through the traditional methods of yesterday. Today's consumers demand and expect instant access to information anytime, anywhere. This requires agents to use a variety of channels to effectively reach customers and prospects. View this infographic to learn how engaging with consumers via multiple channels can lead to increased success for your business.

WHY DOES YOUR AGENCY NEED MUEHCHANNEL A ENGAGEMENT? CONSUMERS Recent consumer studies show: -‘. o'. '~. ' ll§iF* +channels : ‘IP'a(i. i’: (‘ Wt". Eli’: Pr“. P:i'>'2S€= . ' a: ‘:l7Eit: Oi'l 7701' CllSI0mPr—'<>l6:: @i'i . <su<—>~‘~. of l".5L. lé‘: l'LC p'. ll‘cI'i; 0:5 would switch [)'OVl()CF5 ll ’r~i: y could ai; l': ic. i-:3 greater or'“i': u sc~'v: c:hg / O lavc» . l'S{? l'l : =:c-l‘—smvii'o — (, ha'me—>s llIlT(*1){’lS'. y»: >a' at least once" l'lil‘. l(‘ sI0;)pi>il L. :lH(_; él : )'a"ii'5 i): o<: :.. i:'. s 0' S(, ‘l/ l(. ("S D0: . :u. sc» 0‘ as poor customer experience” YOUR BUSINESS Multichannel engagement creates business results. : iv‘? ""m: :i, ,m ~. *.ii: li*‘, i W H E R E ; (J ; ~,. -~i; H(. », i; ~,_c~_, :-‘(ail DO YOU TYPICALLY START {—; ]-35H-. ;‘(. «5 f°rmu| ate y-. i., ;i l&*5(_’-£'s. ':' I“ “: ;,v 'lll. .lé"l,2ll‘31l(’Sbl, Jll'I l': .'—‘m‘i, >_s‘.7" their product preferences well before they engage 716% with you. By p": ,.wvl: x‘ : ~ ra’: "t; wr<>‘*si"avi‘i "‘: IviIl. C is . : S ‘V 7 ("'3 "'. l". (" . -,(». '—s("'/ : (‘I cum. L; is, multichannel engagement creates more sales opportunities at your agency. 70% . I has already been completed 5[]"/ ? - w(“1.3+h°urs; ::V'b SERVICE CHANNELS, l‘i. ;~. ;:: :>: :1"l»~—. wl'—~. <>'. /I l’ "'v. 'Z‘H( . -.i y: .. 1 (ll y "‘ll' ""l[l1. Ii~. .rm’}': ll {El :1" “ : ;:ar', .; V2’ ‘.1 V: V ; 1;" itrn l'I". (‘ll'i‘: I. Ma's (3": ="‘i- 751.’. ‘- win‘ l. .‘l'l‘~. , ’- YOUR CUSTOMERS Multichannel customer engagement enhances your customers’ service experience. ‘. /:’: ~.. i’ (1: _‘. l -H: , l "‘. :*—’l embrace multichannel engagement in: 2 i*‘l<, =: ’. '. i(‘y' 'rJ= ;i« l‘ ‘l , l., : . ' : .. s‘. r‘. i' i"': —.. giizsirii «. E’. ,/ in’ ? .li<y'~ "-' we rawl 'l. l'. lI‘w“‘; '.'il, n SOC AL l. lEDli'x 7»: H1‘: ‘ , -w: ;i' .1: , < -' ya you maintain strong relationships. 73% it A social TR/ xDlTlONAL PHONE 8. IN R: "RSOi. " 0 ’ __ _ A M()E“l_EE Dl': ViCEf / O 5ELl' SEEN/ l(, C ADPLICATJONS ; :~‘: i:H5.. "i. ‘~', x - » ~ Applied CS R24. TELT MESS/ ‘xGE 71 °“° '. .,, i .1»: ‘i 4»‘ E YOUR CUSTOMER’S TRUSTEDADVISOR, i_i. '<i. «'. ;:i"r; ;; .,, i I ~ : text 8:": ‘llM”‘. ’ (“ram i'>m? .i"-~: "‘. ‘“““. i">r_s l'l’l<"‘ “~_ ‘W l ‘u: "l'i:2i‘r'i<"i ‘. i"iz"l‘i"'*'“ '~ J Isl r'J. '.l9 will in SE7 ‘ messages. ” w<, >t’i3 1 r-‘:12 ll: 2, _l5l(, ]"lI, ,‘l§ . ;a': ;,: ;, :?: ,1v {fl} ‘mi; ., i,9i'~i. L2 ; ,‘l: mii<, =.s 'Lll(, ‘/ i; :<; ;i>: ,‘. . READ OUR WHITE R/ —RER TO l 2014 Stone 0! MuYl| <h. )nn(_'l $(. ‘lV'l<(‘ Surwy PiIl: I'. ||4’(‘. VI Onlvno Buyer E)| fX’CL‘)l>OCVS A study ol personal and business .1 Miuosoll Company buyng (’XDQfl(‘lCOS Micro sellers l. :.'I shell Zo<})y Amlybcs | | lbid VII The State of Dc-maxi GCVKVDDOI1 2013 Paidol '“ V‘’‘‘‘“'‘'-'‘‘‘''‘9 ‘M’ C'“"9"9 "“>“'*"“"-' ‘3°'““"“ vm soc-. u ivmu Update 2013 mi R("5c. 'I‘()1 inzemci nqcci 2013 Amwod Syslcms 2014 IX 2014 5! lM Ill h ncl Son. S0 P IV 20M Smlc ol Mulbdmnncl Scivsco Survey P. )i.1'. urc. me O U C an ‘(D No)’ mmm' .1 M: cio$o. ‘! Comimrry. . Miciosoll Company V Uisdasuinang mo Changng Irrsui. -mco Consuna X Onlmo Buycv E-zmcm-one A study 04 poisoml and bus-rvoss Applied sy-groin; 2014 buying on-pevucnces where S("(‘(S lall short Zogby Analyocs

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