guerillaMarketing1-Dianne

60 %
40 %
Information about guerillaMarketing1-Dianne
Business-Finance

Published on January 7, 2009

Author: aSGuest9556

Source: authorstream.com

Guerilla Marketing @ your Library : Guerilla Marketing @ your Library Dianne Hathaway, Director Goffstown Public Library 2 High Street Goffstown, NH 03045 497-2102 dianneh@goffstown.lib.nh.us The importance of marketing : The importance of marketing Competition: Bookstores School programming like sports, after-school activities Dance lessons Scouting Music lessons Church activities Internet Video games and movies Home computers How can we market our libraries? : How can we market our libraries? Use local newspapers, cable access station Get your web site together and update it regularly! Good customer service that leads to word-of- mouth advertising Flyers, calendar of events STUFF! Outreach by accepting invitations from the schools, tea with DAR, local business association gatherings, civic group membership How can we market our libraries? : How can we market our libraries? Sponsor an outdoor concert Advertise in your local bowling alley Buy a portable signboard for your lawn Use local business signboards Email and/ or paper newsletter Programming for all ages Partnerships with other groups—let them market you as well Landscaping, flowers, shrubs What hasn’t worked for us:(but we’re not giving up!) : What hasn’t worked for us:(but we’re not giving up!) Lollipops Metal bookmarks advertising the library Test: mints with our name on the package (credit card style) Test: pen sample that hangs around the neck GTV16—notice bulletin board Working with the local schools—limited success Marketing ideas I’d like to try: : Marketing ideas I’d like to try: Advertising on paper placemats in local restaurants Billboard A “swap” with a local business owner so s/he could get a hand-on look at what a library is like. PR would be crucial for this to be successful. A squeeze ball idea I “borrowed” from Champlain College Road adoption/ clean-up

Add a comment

Related presentations