Gto Consumer Apelles

50 %
50 %
Information about Gto Consumer Apelles

Published on October 8, 2009

Author: Silja

Source: slideshare.net

Presentation to INSEAD Healthcare Summit: Social Media

Communications Timeline Fewer Voices More Voices

Social Bookmarks Video Communities Networking Sites Wikis & Social Search Semantic Web Blogs & Microblogs Photo Communities Social Ranking Sites Sharing Links to New Content Sharing Media Sharing Thoughts Connecting the Dots

Connecting

the Dots

Who Uses It? Nearly 25% of adults in Europe and the US use social media sites Even greater percentage of adults in many Asian markets Facebook alone has 300 million users Social networks are visited by 67% of the global online population Will undoubtedly transform the lives of the next billion internet users

Nearly 25% of adults in Europe and the US use social media sites

Even greater percentage of adults in many Asian markets

Facebook alone has 300 million users

Social networks are visited by 67% of the global online population

Will undoubtedly transform the lives of the next billion internet users

Who Uses It? Women 55+ remain the fastest growing user group More users between the ages of 45-65 than there are between 13-17 Time spent on social sites is growing at 3x the overall internet rate Accounts for almost 10% of all time spent online 36% of consumers are looking for health information online Source: Nielsen

Women 55+ remain the fastest growing user group

More users between the ages of 45-65 than there are between 13-17

Time spent on social sites is growing at 3x the overall internet rate

Accounts for almost 10% of all time spent online

36% of consumers are looking for health information online

Is every type of patient connecting?

HCPs are Also Using Social Media About 90% of U.S. physicians report that the Internet was essential to their practice Only about a fifth of physicians felt this way in 2001 2/3 online European physicians use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients.

About 90% of U.S. physicians report that the Internet was essential to their practice

Only about a fifth of physicians felt this way in 2001

2/3 online European physicians use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients.

Why should you care about the social web?

Consumerization of Health Care

What can I do with it? Monitor conversations Engage with patients Bring content to the places where your patients spend time Contribute to patient conversations Build online communities to address patient needs where they are unmet Foster conversations about your brand to drive awareness and interest

Monitor conversations

Engage with patients

Bring content to the places where your patients spend time

Contribute to patient conversations

Build online communities to address patient needs where they are unmet

Foster conversations about your brand to drive awareness and interest

Who’s doing it well?

Who could be doing better? If your “insights” are off-base you’re likely to hear about it

Thank You!

Add a comment

Related pages

Apelles | LinkedIn

View 73 Apelles posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more

Gto | LinkedIn

View 18304 Gto posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more

Greater Than One Digital Communications Agency: News and ...

Learn about the latest developments at Greater Than One, a fully integrated strategic branding and digital communications agency headquartered in New York.
Read more

Elizabeth Apelles, President, Greater Than One, Inc.: Bio ...

... today's hottest solution providers for a three-day foray into the mind of today's consumer. Request your invitation today. ... Elizabeth Apelles.
Read more

GTO Adds 2 New Partners: Pamela Pinta and Gregory Gross ...

NEW YORK, Feb. 19, 2015 /PRNewswire/ -- GTO Adds 2 New Partners: Pamela Pinta and Gregory Gross, PhD.
Read more

Med Ad News - April 2014

GTO celebrated the agency’s 13th ... instantly deployed to consumers who were ... strategy; Elizabeth Izard Apelles, CEO; Diego Anderiz, partner, GTO ...
Read more

Greater Than One's Apelles to Speak at UN Congress -- NEW ...

NEW YORK, March 10, 2014 /PRNewswire/ -- Greater Than One's Apelles to Speak at UN Congress.
Read more

5 questions for Elizabeth Izard Apelles - MediaPost

5 questions for Elizabeth Izard Apelles - ... Under her direction, GTO has grown to encompass 70 employees and a second office in Madrid.
Read more

GTO - Documents

Gto Consumer Apelles. Dispositivos Igbt y Gto. GTO 1502D Enclosure. Login or Join. Processing Login successful. The system will automatically switch to the ...
Read more

Greater Than One Digital Communications Agency: The Filter ...

Elizabeth Apelles - CEO. Thinking with ... suggested strategies for capturing user interest in a changing consumer conversion process. ... GTO to Release
Read more