Published on April 27, 2014
Growth Hacking Mobile @sauloarruda
@sauloarruda • Programador, Hacker, Abafador de Granada, Vendedor, “Marqueteiro”, Empreendedor • CEO e co-fundador da Jera, presidente do StartupMS • Mentor de várias Startups e programas de aceleração • Casado, pai de 2 meninas • Músico aposentado, cozinheiro amador, ciclista de ﬁnal de semana
Que raios é Growth Hacking?
“P.S. I love you. Get your free email at Hotmail.” http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-growthhackertv/
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–Sean Ellis, who is credited with being the ﬁrst to blog about growth hacking, says about growth hackers “A person whose true north is growth” http://www.startup-marketing.com/where-are-all-the-growth-hackers/
–Andrew Chen says about growth hacking Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
–Patrick Vlaskovics: “You’re WRONG!” “So, all you startups crying for a Growth Hacker to join your startup pre-Product-Market Fit to effectively rescue you; you simply don’t get it. And no true Growth Hacker will join you” http://www.whiteboardmag.com/what-is-a-growth-hacker-and-is-growth-hacking-bullshit/
Actionable Goals! • Increase daily active users • Increase content creation by 2x Think about your goals as nested hierarchies, and until you reach the “nest” where things can actually be marked off as individual tasks
• Without analytics, goals are empty • All growth hackers begin with a dull axe, but the edge gets sharper as a function of time. Just don’t give up.
Every startup has inherent strengths or assets that can be used as leverage. When there is something at your disposal which requires little energy, but can produce big results, then you've found a lever.
Write down your hypotheses beforeyou execute an experiment Do not be naive about the resources needed to run the experiment Do not get discouraged by the initial results Learn from success and failure
Have a control group Utilize A/B test When to give up on an experiment
Now it’s time to select a new experiment, or an optimized version of a previous experiment! Success is more a byproduct of tenacity, and less a child of luck
Ferramentas de um Growth Hacker
• Analytics • Email marketing • Content Marketing • Landing Pages • A/B Tests • UX • PR • SEO / ASO • SEM / Ads • Afﬁliate • Push Notiﬁcations • Marketplaces • Social media • APIs / Crawling
–Aaron Ginn in "Deﬁning A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking" The “secret” is the mindset, not the toolset http://techcrunch.com/2012/12/08/deﬁning-a-growth-hacker-6-myths-about-growth-hackers/
Product-market Fit vem antes de crescimento
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