Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow

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Information about Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow
Technology

Published on February 25, 2014

Author: andreehuk

Source: slideshare.net

Description

Before product/market fit startups hack to validate.
After product/market fit startups hack to grow.

Real growth hacking is NOT the new marketing. It is the intersection between product, marketing and data. When you place Product/Tech into this "equation" your startup will have a myriad of way to ignite and drive growth.

In the age of social, the right growth strategy with the right product-market fit will lead to massive scale through viral loops. (Aaron Ginn).

Growth Hacking For Mobile ! Hack to Validate Hack to Grow @andreehuk andree@themobilefirm.co

same fashion ≠ different results @andreehuk

“whenever i followed another person’s advise i lost money” {jim rogers} @andreehuk

what is growth hacking? @andreehuk

the new marketing @andreehuk

the intersection between product, marketing and data ! “in the age of social, the right growth strategy with the right product-market fit will lead to massive scale through viral loops” {aaron ginn} @andreehuk

example airbnb @andreehuk

example airbnb # of guests @andreehuk

example twitter @andreehuk

example twitter “We dug in and tried to learn what the “aha” moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly” {josh elman, joined twitter in oct 2009} @andreehuk

example twitter @andreehuk

example reddit @andreehuk

what is growth for you? bpmf or apmf? @andreehuk

“product-market fit is the only thing that matters” {marc andreessen} @andreehuk

before product/market fit hack to validate ! after product/market fit hack to grow @andreehuk

“growth hackers make products that are easily understood beyond a niche tech crowd” {bronson taylor} @andreehuk

simplify, simplify, simplify @andreehuk

simplify, simplify, simplify @andreehuk

simplify, simplify, simplify @andreehuk

simplify, simplify, simplify This is focused and simple old new @andreehuk

tracking on mobile @andreehuk

tracking on mobile ios cuts the cord between acquisition and install ! android doesn’t, yeah @andreehuk

tracking on mobile cookie {ios} referrer url {android} unique identifier device fingerprint {web > app} @andreehuk

tracking on mobile 3rd party tools ad other app has sdk of ad network ! ad network is integrated with 3rd party tracking tool app download your app w/ 3rd tracking tracking sdk @andreehuk

tracking on mobile mobileapptracking.com @andreehuk

tracking on mobile adjust.io @andreehuk

growth hacking bpmf @andreehuk

single-player utility ! hack 1 @andreehuk

single-player utility

single-player utility @andreehuk

single-player utility @andreehuk

learnings single-player utility • get value out on your own • solves chicken-egg problem • its scalable • after they became hooked integrate smart viral loops @andreehuk

how to tackle content v0.1 ! hack 2 @andreehuk

www.posing.es @andreehuk

how to tackle content v0.1 1 2 3 4 5 6 7 9 when they started 8 @andreehuk

how to tackle content v0.1 1 This is restrict ive This is focused and simple 2 new @andreehuk

learnings tackle content v0.1 • keep the core features as accessible as possible • avoid/mind restrictive features @andreehuk

how to ‘fake’ or ignite activity? ! hack 3 @andreehuk

spur activity Aw’sm party? We ll… @andreehuk

how to ignite activity? A Empty party Sorry mate, no buddies @andreehuk

how to ignite activity? user a invites user b invites non-user c b + c do not know each other @andreehuk

how to ignite activity? user c become friends user b signs up non-user c @andreehuk

alive and kickin’ @andreehuk

how to ignite activity? alive and kickin’ A Sorry mate, no buddies @andreehuk

learnings ignite activity • non-trustful connections can get your product to the next milestone • make it appear like the party is in full swing @andreehuk

tackle content v0.2 ! hack 4 @andreehuk

tackle content v0.2 existing users already have a bunch of ‘friends’ new users? w/ time+cash: onboarding flow like twitter @andreehuk

tackle content v0.2 user list signs up @user @user @user @user @user @user @andreehuk

growth hacking apmf yeaaah, luv’ that @andreehuk

aw’sm invitations ! hack 5 @andreehuk

aw’sm invitations user d @andreehuk

aw’sm invitations andree@mobilefirm.co Andree Password andree@mobilefirm.co possible only w/ android @andreehuk

learnings aw’sm invitations • “pre-fill” the sign up experience • create an end-to-end invite loop @andreehuk

walkthrough testing ! hack 6 @andreehuk

walkthrough testing adword version 1 text version 1 Sign up now normal on the w adword version 2 eb text version 2 Sign up now @andreehuk

walkthrough testing not done on mob ile, why? @andreehuk

walkthrough testing POSING Welcome! Going out tonight? Dinner with friends? Create an event and add photos… Invite friends on POSINGLIFE, via WhatsApp or Email… Create the event. Then add photos or invite friends or simply share it with others. Whatever the activity, this is your new event! soft-coded < Swipe responsive webs ite tracked w/ andro id version a version b @andreehuk

learnings walkthrough testing • mobile can be as flexible as the web • make the onboarding experience consistent • test holistically on web & mobile @andreehuk

give to get ! hack 7 @andreehuk

tracking on mobile user a sms email else… non-users @andreehuk

tracking on mobile iphone android are set up as publisher on MAT, w/ separate id’s @andreehuk

tracking on mobile http://hastrk1.com/serve?action=click&publisher_id=5433 &site_id_ios=4759&site_id_android=4760&site_id_web=5112 &inviter={phone}&invitee={email,phone#} publisher_id=5433 ! site_id_ios=4759 site_id_android=4760 site_id_web=5112 ! inviter={phone} invitee={email,phone#} app of inviter, e.g. iphone app ! what app to download depending on invitee device ! inviter and invitee details for callback to our server @andreehuk

growth hacking for mobile yeaaah, luv’ that points to consider @andreehuk

points to consider • can track every sort of event, e.g. btn’s, $ • KISS • the most important metric first • the fewer the better • start with android, then move to ios • data sent cannot be removed • reduce chaos • keep testing & prod versions separate • trigger tracking where the data itself changed • trigger tracking after event happened @andreehuk

www.startupdodgeball.net worldwide

appendix @andreehuk

NPS of around 30-40 ! ask how likely are you to recommend my aw’sm product to a friend? @andreehuk

NPS of about 35-45 @andreehuk

NPS of about 35-45 @andreehuk

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