Growing Your Social Media Garden 4.7.09

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Information about Growing Your Social Media Garden 4.7.09
Self Improvement

Published on April 9, 2009

Author: BastilleMarketing

Source: slideshare.net

Description

Growing A Social Media Garden Takes Nuture! This presentation covers the basic building blocks of social media. In order to create great content and have it catch fire and go viral, you must have the platforms and social media profiles in place to create the pathway to your target audience. This is a 101 level introduction to creating the infrastructure for your brand or organization's social media presence.

Jenni Collins Leslie Bradshaw Online Brand Manager, Corporate Communications Manager, Public Affairs April 7, 2009

New Media Strategies NMS is the industry leader and pioneer in social media marketing and measurement Over 1,500 campaigns across 60 industries executed by our team of nearly 100 employees Employ an integrated, three-pronged approach to the online space on behalf of our clients: NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

NMS is the industry leader and pioneer in social media marketing and measurement

Over 1,500 campaigns across 60 industries executed by our team of nearly 100 employees

Employ an integrated, three-pronged approach to the online space on behalf of our clients:

Before You Start: Four Things to Consider The marketplace is now a conversation. Are you listening? Do you have a voice? Authenticity and transparency rule the day. Social media has reintroduced the human element to all digital life. And, accordingly, real people like to interact with other people – not just a monolithic organization or brand. It’s a relationship, are you committed? The true value of participating online is in the ability to build lasting, meaningful ties. Anything short of that is a brief “viral success” at best, and, at worst, lost opportunities to maintain and grow a loyal consumer base. Before you can take it “viral,” you need an infrastructure. In order to create content that “catches fire,” you need to have a plan and a pathway (preferably, many pathways). NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing View slide

The marketplace is now a conversation.

Are you listening? Do you have a voice?

Authenticity and transparency rule the day.

Social media has reintroduced the human element to all digital life. And, accordingly, real people like to interact with other people – not just a monolithic organization or brand.

It’s a relationship, are you committed?

The true value of participating online is in the ability to build lasting, meaningful ties. Anything short of that is a brief “viral success” at best, and, at worst, lost opportunities to maintain and grow a loyal consumer base.

Before you can take it “viral,” you need an infrastructure.

In order to create content that “catches fire,” you need to have a plan and a pathway (preferably, many pathways).

The Conversation Prism Social Networks Wikis Blogs Visual Content Online Collab. Twitter Share and Store NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing View slide

Communication and Promotional Tools Blogs Twitter Visual content (video / photos) Social Networks Organizational Efficiencies Wikis / crowd source Share, access, store Cloud-collaboration Blogs Twitter Wikis Share and Store Social Networks Online Collab. Visual Content NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

Communication and Promotional Tools

Blogs

Twitter

Visual content (video / photos)

Social Networks

Organizational Efficiencies

Wikis / crowd source

Share, access, store

Cloud-collaboration

Not “just a blog” – many considerations: Your organization’s blog Influencer blogs Employee blogs Coalition / member blogs Competitor / adversary blogs Permanent, but imperfect – many decisions: Software Engagement strategy Message and positioning Intelligence and tracking Blogs NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

Not “just a blog” – many considerations:

Your organization’s blog

Influencer blogs

Employee blogs

Coalition / member blogs

Competitor / adversary blogs

Permanent, but imperfect – many decisions:

Software

Engagement strategy

Message and positioning

Intelligence and tracking

What is it? Permanency of blogging Utility of emailing Sociality of Facebook Agility of text / IMing Why join? Disseminate information Converse and share Build a network Gain insights Who uses it? The media Politicians C-level executives; decision makers Brands and organizations Online influentials Twitter NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

What is it?

Permanency of blogging

Utility of emailing

Sociality of Facebook

Agility of text / IMing

Why join?

Disseminate information

Converse and share

Build a network

Gain insights

Who uses it?

The media

Politicians

C-level executives; decision makers

Brands and organizations

Online influentials

What is out there? Facebook – friends Twitter – communications Ning – organizations LinkedIn – colleagues MySpace – A & E MeetUp – offline So I have a page, now what? Upload your contacts Relax the reins Spark two-way conversations It’s a garden: plant, water, weed, maintain; repeat. Social Networks NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

What is out there?

Facebook – friends

Twitter – communications

Ning – organizations

LinkedIn – colleagues

MySpace – A & E

MeetUp – offline

So I have a page, now what?

Upload your contacts

Relax the reins

Spark two-way conversations

It’s a garden: plant, water, weed, maintain; repeat.

Video – what is out there? YouTube – massive reach Vimeo – customizable Viddler – interactive Photo – what is out there? Flickr – open network SmugMug – closed network Why you need it: A picture is worth… Tell your story; create a lasting resource Make it compelling; short and something you’d pass on Create assets to share with on and offline media outlets Visual Content NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

Video – what is out there?

YouTube – massive reach

Vimeo – customizable

Viddler – interactive

Photo – what is out there?

Flickr – open network

SmugMug – closed network

Why you need it:

A picture is worth…

Tell your story; create a lasting resource

Make it compelling; short and something you’d pass on

Create assets to share with on and offline media outlets

What are wikis? Collaborative resource Relies on “wisdom of the crowds” Not always accurate, buuuuut… Read: Here Comes Everybody (Clay Shirky) Why you need them: Define the debate at point of research: Wikipedia Replace internal intranets Create a puzzle-piece mentality that encourages more participation and knowledge-sharing Enable easy access Document evolution and keep definitions dynamic (e.g., of your issue / organization) Wikis NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

What are wikis?

Collaborative resource

Relies on “wisdom of the crowds”

Not always accurate, buuuuut…

Read: Here Comes Everybody (Clay Shirky)

Why you need them:

Define the debate at point of research: Wikipedia

Replace internal intranets

Create a puzzle-piece mentality that encourages more participation and knowledge-sharing

Enable easy access

Document evolution and keep definitions dynamic (e.g., of your issue / organization)

What tools are available? Google Docs Google Reader / RSS Slideshare Delicious YouSendIt TinyURLs “ Share This” Why you need them: Cost effective ($0) Accessible anywhere Time-saving Searchable; can make public Share and Store Docs NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

What tools are available?

Google Docs

Google Reader / RSS

Slideshare

Delicious

YouSendIt

TinyURLs

“ Share This”

Why you need them:

Cost effective ($0)

Accessible anywhere

Time-saving

Searchable; can make public

Media & Blog Stories: 7,000+ March 19 Jay Leno Show March 31 Special Olympics launches social media campaign with help from NMS March 20 Story explodes Twitter Posts: 10,000+ “ I bowled a 129. … It’s like – it was like Special Olympics, or something.” - President Obama 3.8 Million Impressions 55,000 Facebook users 10,000+ Pledges 100+ Blog Posts 1,200 Tweets 16,000 Video Views “ The president made an offhand remark making fun of his own bowling that was in no way intended to disparage the Special Olympics.” - Spokesman Bill Burton Blogs Twitter Visual Content Social Networks NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

Wikis Share and Store Online Collab. Blogs Twitter Social Networks Visual Content NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

Thank you. Questions? Jenni Collins NMS Web: www.newmediastrategies.net Blog : www.blondesiview.com Twitter : www.twitter.com/Bastille71 Email : [email_address] Phone: (703) 253-4325 Leslie Bradshaw NMS Blog: www.newmediastrategies.net/blog Blog : www.lesliebradshaw.com Twitter : www.twitter.com/LeslieAnn44 Email : [email_address] Phone: (703) 253-0050 x 187 NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

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