Published on February 19, 2014
Growing Your Business Through Online Marketing Mike Eide June 7, 2012
“In God We Trust, All Others Must Bring Data” – W. Edwards Deming
Notes from video 86% of viewers don’t trust traditional advertisements any longer. 18% of TV Advertisements generate a positive ROI 90% of people skip ads via DVR Yellow Pages expected to drop 39% over the next 4 years 74% of the North American population use the Internet Internet traffic growing 50 – 60% per year 50% of the worlds population is under 30 96% of those people have joined a social network 81% of people received advice from fiends or followers before making a purchase 25% of the search results for the worlds top 20 brands are links to user generated content 65% of Facebook users use their Smartphone to access the website 80% of Twitter users use their Smartphone to tweet Video usage went up 98% from October 2008 – October 2009
The Zero Moment of Truth “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction” – Brian Halligan
The Traditional Three Step Model
The New Mental Model
An Online Plan
For Everyone Facebook http://www.facebook.com/pages/create.php Blogging https://www.blogger.com/signup.g Youtube www.youtube.com/create_account For those from a bigger town, interested in increasing Architects/Designers/Modern Market Twitter https://twitter.com/signup Pinterest http://pinterest.com/landing/ • Will send you an invite, can take a couple days Email Marketing Constant Contact http://www.constantcontact.com/index.jsp
Ways to gain likes, followers and subscribers to your Social Media (SM) Tools Now that you have decided which tools to use how do you promote your pages? Add a link to your pages on email signature Add links on your webpage Add images of SM tools to your ads (print) or mention in audio ads Write a blog post about your SM tools Ask your employees to promote through their friends Put the SM images on your business card Invite all your friends Create contest to up your exposure
Facebook “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” - Mark Zuckerberg
Now that I have a Facebook page, what do I do? Use your page to promote: New product via pictures, videos, text Sales, specials Communicate with people, give them access to contact people more direct or through some other means Create hype about your business Promote industry links, blogs, fireplace design ideas, etc www.facebook.com/mrfireplace
Twitter “The internet has turned what used to be a controlled one-way message into a real-time dialogue with millions” – Danielle Sacks
Now that I have a Twitter account, what do I do? Use your twitter to promote New product via pictures, videos, text Sales, specials Communicate with people, give them access to contact people more direct or through some other means Create hype about your business Promote industry links, blogs, fireplace design ideas, etc www.twitter.com/mrfireplaceltd
YouTube “If you look at the highest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.” – Craig Allen
Now that I have a YouTube account what do I do? Create a video of your showroom Film units burning to show customer or accessories available Film a review of a product Film fireplace tips (ie. Service tip, unit startup) Subscribe to manufacturers channels to use their videos www.youtube.com/mrfireplaceltd
Pinterest “Institutions that once had to go through media to deliver information are now themselves media” – Andrew Nachison
Now that I have a Pinterest account what do I do? Add the Pin it icon to your browser. Instructions to add pin it button: http://pinterest.com/about/goodies/ Find images of things that you target market would like ie. Fireplace install designs, room designs, anything To create word of mouth http://pinterest.com/mrfireplace/
Blogging “Either write something worth reading or do something worth writing about” – Benjamin Franklin
Now that I have a blog what do I do? Blog about new fireplaces, existing fireplaces, services offered, upcoming events Write reviews of fireplaces Incorporate your staff in the blog writing process www.mrfireplace.ca
Constant Contact http://www.constantcontact.com/index.jsp Free for 60 days up to 100 contacts Cost to do. $15 per month for under 500 contacts Email, Event and social media marketing Link your Facebook and Twitter accounts to constant contact Create newsletters, send out sales and specials and track opens and build a list with ease Add a link to your webpage to join your mail group
Thank you for your time
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