Published on March 13, 2014
Grow your App With Kamo from
Our Host: Mack BD at Tapstream Master Mobile Debaters #UAisHard App Marketing Daily #UAisHard @tapstreamapp firstname.lastname@example.org
Our Guest: Kamo Founded LOLApps Led growth team to 100mm MAU Merged with 6Waves Runs Revsmirk Can play chess without a board #UAisHard @tapstreamapp email@example.com
The Revsmirk Process What is the one metric you want to grow? #UAisHard @tapstreamapp firstname.lastname@example.org
The RevSmirk Process The Components of Revenue Revenue = installs * [signups / installs] * [purchasers / signups] * [purchases / purchaser] * [Revenue / purchases] #UAisHard @tapstreamapp email@example.com
The Revsmirk Process Prioritize traffic sources based on revenue. #UAisHard @tapstreamapp firstname.lastname@example.org
The Revsmirk Process Are you REALLY ready for more traffic? Best User Thesis Establish Components Baseline #UAisHard @tapstreamapp email@example.com
The Revsmirk Process Expand. Do not Deviate. #UAisHard @tapstreamapp firstname.lastname@example.org
The Revsmirk Process Ask the hard questions. #UAisHard @tapstreamapp email@example.com
The Revsmirk Process What are the targeting capabilities of your network? How do you determine the targeting parameters? Is it 1st party data? Do you infer them from a statistical model? Where do the ad units show up? Ask for screenshots - this is really important. How much traffic do you drive for your biggest advertiser on avg. per week, month, etc. What do the most effective ads look like? Ask for examples they can send you. What can I expect in terms of cost and conversion rate based on other advertisers with a similar audience/product? #UAisHard @tapstreamapp firstname.lastname@example.org
Webinar Format 10 Questions about the past, present and future of app marketing. #UAisHard @tapstreamapp email@example.com
Alphabet Soup #UAisHard @tapstreamapp firstname.lastname@example.org RTB DSP SSP Exchanges
Top 3 Metrics #UAisHard @tapstreamapp email@example.com If you can only track three metrics?
Mobile Web Do you like mobile web traffic? #UAisHard @tapstreamapp firstname.lastname@example.org
Apple / Google Which is better for growth? #UAisHard @tapstreamapp email@example.com
Zombie Networks Which is better for growth? #UAisHard @tapstreamapp firstname.lastname@example.org Where to NOT spend your UA $$$
Super Networks #UAisHard @tapstreamapp email@example.com Who can you trust?
Facebook Facebook Ad Network- is this a really, really big deal? #UAisHard @tapstreamapp firstname.lastname@example.org
Google WTF happened to Google and app installs? #UAisHard @tapstreamapp email@example.com
#UAisHard || @TapstreamApp || @Kamobit || Mack@Tapstream.com Thanks for joining us! Thanks for joining us!
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