Group Influence on Consumer Behavior regarding Getting Higher Education in Dhaka University

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Information about Group Influence on Consumer Behavior regarding Getting Higher Education...
Marketing

Published on February 19, 2014

Author: Taraleeha

Source: slideshare.net

Description

This shows how different aspects of groups create impact on consumer while they are making decision regarding their higher education. This document focuses on how groups influence consumers' decision making process regarding getting higher education in Dhaka University.

Group Influence & Decision Making regarding Higher Education: [How group influence people to get admitted in Dhaka University] Prepared byMaleeha Tarannum

Different Aspects of Group Influence…… Seniors Relatives Classmates Family Teachers Individual Friends

Different Aspects of Group Influence…… Family Friends Primary Group

Different Aspects of Group Influence…… Seniors Classmates Teachers Relatives Secondary Group

Different Aspects of Group Influence…… Aspiration Reference Group Dhaka University Alumni Renowned personalities who are former student of Dhaka University

Different Aspects of Group Influence…… Informational Influence Normative Influence Identification Influence • Seniors • Relatives • Classmates • Teachers • Family • Friends • Students of Dhaka University

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